현대자동차그룹이 프리미엄 전륜구동 세단 아슬란의 판매를 촉진하기 위해 가격을 2.3% 인하한다고 발표했다.
세계 5위 완성차 업체는 3990만 원(미화 3만6800달러)에 판매되는 현대 아슬란 3.0 모델을 모던 베이직(Modern Basic)과 모던 스페셜(Modern Special) 트림으로 재편한다고 밝혔다.
모던 베이직 모델은 3890만 원(미화 3만5780달러)에 책정되지만, 사양이 낮은 조수석 시트와 페들 램프(fuddle lamps)가 적용된다.
그러나 고급스러움을 추구하는 소비자를 유치하기 위해 현대는 모던 스페셜 트림에 어드밴스드 스마트 컨트롤(Advanced Smart Control)과 미쉐린 타이어 옵션 등 여러 프레스티지 요소를 추가하기로 결정했다.
현대는 기존 현대차 소유자에게 아슬란 가격에서 100만 원을 할인해 주기로 했다.
현대는 올해 연말까지 아슬란 2만2000대를 판매할 것으로 예상했지만, 4월 현재까지 3995대만 판매됐다.
현대 아슬란
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댓글 8개I still think they should have brought this over as the Sonata.
It was Big mistake the Hyundai Made the Aslan. It's enough for Korean costomers with Grandeur(Azera) and Genesis. Aslan doesn't have a Sales point.
I wasn't aware it was larger than the Azera. The Azera itself is a failed name plate in North America. They've already stopped selling it in Canada. Considering this car looks like an expensive Sonata, especially inside, what I meant was drop the Azera all together and bring this as the new Sonata pushing it upscale versus competitors.
Hyundai seems to be stumbling a bit lately. First with the 2015 Sonata, Veloster and now the Aslan. The one good news is the Elantra, it is the new king of sales in the U.S. over the generified Sonata. Who would have guessed!
Um, how would they have been able to do that when it is larger and more expensive/premium than the Azera?
This is exactly what I'm thingking of Hyundai!! i love the brand, but they seem to act so strange lately.
Yes, but they could have sunk that $$/engineer hours into a Genesis-based CUV which would be using off-the-rack platform and powertrains, so would have been comparable development time and $$-wise.
Why would Hyundai want to push the Sonata upscale into a different price-point? Only would lose sales volume (as the "full-size" sedan segment is one of the fastest shrinking segments).