Whatever Purpose You Bring: Cultural Reimaginings of the Kia PV5
Kia builds one PV5. WRD imagined five. Inside Project712's second chapter: cultural reimaginings of Kia's first Purpose Built Vehicle.
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Hyundai Grandeur Turns 40: Seven Generations That Trace Korea’s Transformation
Most people outside Korea have never sat in a Hyundai Grandeur. Some have never heard of it. If they have, it was probably under a different
What Sonata Means to Koreans
What if a car wasn’t just a machine but a mirror reflecting a nation’s journey? For Koreans, the Hyundai Sonata has done precisely that, tra
Beyond Pixels: How Brian Kim’s IONIQ EVO Signals the Dawn of Electric Vehicle Tuning Culture
The roar of internal combustion engines has long defined automotive tuning, but a new symphony is emerging—one of silent speed and digital a
From Bicycles to Beyond: How Kia’s PV5 Embodies 80 Years of Purpose-Built DNA
Project712’s latest virtual tuning series reveals an unexpected truth about Kia’s heritage – that the PV5 isn’t just their first Purpose-Bui
Project712 Presidential G: Reimagining Korea’s State Car Legacy
In the intricate world of automotive diplomacy, few vehicles carry as much symbolic weight as a nation’s presidential state car. While count
