Hyundai Grandeur Turns 40: Seven Generations That Trace Korea’s Transformation
Most people outside Korea have never sat in a Hyundai Grandeur. Some have never heard of it. If they have, it was probably under a different
Author
Jinsoo Park
Jinsoo Park is an automotive content strategist and founder of WRD WORLD, a Seoul-based creative agency specializing in automotive culture and brand storytelling. This marks his inaugural column exploring the intersection of automotive design and cultural diplomacy.
5 articles
chronological
What Sonata Means to Koreans
What if a car wasn’t just a machine but a mirror reflecting a nation’s journey? For Koreans, the Hyundai Sonata has done precisely that, tra
Beyond Pixels: How Brian Kim’s IONIQ EVO Signals the Dawn of Electric Vehicle Tuning Culture
The roar of internal combustion engines has long defined automotive tuning, but a new symphony is emerging—one of silent speed and digital a
From Bicycles to Beyond: How Kia’s PV5 Embodies 80 Years of Purpose-Built DNA
Project712’s latest virtual tuning series reveals an unexpected truth about Kia’s heritage – that the PV5 isn’t just their first Purpose-Bui
Project712 Presidential G: Reimagining Korea’s State Car Legacy
In the intricate world of automotive diplomacy, few vehicles carry as much symbolic weight as a nation’s presidential state car. While count
