Laut einem Bericht von AutoExpress sagt der neue globale Designchef der koreanischen Marken Peter Schreyer, dass die neuen Designs “in zwei bis drei Jahren’ Zeit” zu sehen sein werden.Hyundai und Kia brauchen stärker unterscheidbare Designsprachen. Er glaubt, dass die Fahrzeuge der beiden Schwestermarken „stärker getrennt werden sollten, und wir werden eine größere Bandbreite bekommen“. Schreyer nennt das Beispiel der Plattformbrüder Volkswagen Golf und Audi A3, die ganz unterschiedliche Kunden ansprechen.
„Wir brauchen auch einen Unterschied im Inhalt,“ sagte er. Damit meint er, dass Hyundais und Kias auch durch ihre Ausstattung und Funktionalität getrennt werden sollten. „Kia hat eine starke Richtung, warum sollten wir das ändern?“ sagte er. Aber Hyundai „wird sich ändern“.
Hyundais Designsprache ‚fluidic sculpture‘ „wird sich weiterentwickeln“, sagte er. „Aber sie befasst sich nur mit der Oberfläche des Autos, nicht mit seinen Proportionen. Andere Dinge definieren das Auto ebenfalls, wie die Fenstergrafiken.”
„Wir werden die guten Dinge herauspicken und ein stärkeres Familiengefühl schaffen. Wie Kia werden wir ein typisches Design kreieren, und es wird überall auf der Welt gleich aussehen. Es ist eine komplexe Produktpalette, aber wir müssen eine Hierarchie schaffen.“
Zu diesen guten Dingen gehören „Qualität, unser Stil und ein Frontdesign, das es schon immer gab. Hyundai hatte vor einiger Zeit einen sechseckigen Kühlergrill. Wir werden eine andere Variante des Kühlergrills finden, um ihn einzigartig zu machen“.
Quelle: [AutoExpress]
Kommentare
12 KommentareI don't like this. Why does every single car have to look exactly the same to fit under a brand name? BMW does this and it annoys me, because what you really have (ex 3 series to 5 series) is a difference in length. (I know other features etc, but talking strictly looks). "Hyundai Will Change"? Does that mean he'll push them upscale, or make them the sub brand?
I don't like this. Why does every single car have to look exactly the same to fit under a brand name? BMW does this and it annoys me, because what you really have (ex 3 series to 5 series) is a difference in length. (I know other features etc, but talking strictly looks). "Hyundai Will Change"? Does that mean he'll push them upscale, or make them the sub brand?
Thomas Burkle, he is behind Hyundai's design success. Now Shreyer - i don't like any of his car - wants to change it. He shoul go and take some lessons from Mr Burkle. And please, who is "the boss" Kia? I have always thought that Hyundai, so if something should change, for sure not "the boss", not mentioning that Hyundai's language is 10 time better.
Thomas Burkle, he is behind Hyundai's design success. Now Shreyer - i don't like any of his car - wants to change it. He shoul go and take some lessons from Mr Burkle. And please, who is "the boss" Kia? I have always thought that Hyundai, so if something should change, for sure not "the boss", not mentioning that Hyundai's language is 10 time better.
He's done a phenomenal job turning around Kia's design direction, but seems to come across as over confident and arrogant in regards to his abilities. Last time I checked, Hyundai continues to sell better than it's Kia counterparts in numerous categories. I guess Kia might be the one needing change.
He's done a phenomenal job turning around Kia's design direction, but seems to come across as over confident and arrogant in regards to his abilities. Last time I checked, Hyundai continues to sell better than it's Kia counterparts in numerous categories. I guess Kia might be the one needing change.
Andrew - 100% agree.
Andrew - 100% agree.
The sales growth at Kia since Peter Schreyer took over has been much greater than that of Hyundai brand in both percentage and raw units. Kia has closed the gap. When Peter Schreyer arrived Hyundai sold twice the number that Kia sold in the US. Now Kia is only about 20% off Hyundai's sales pace. This is why he is now over both companies design. Family resemblance may not impress you but it builds brand awareness and recall that is so important in getting on more shopping list.
The sales growth at Kia since Peter Schreyer took over has been much greater than that of Hyundai brand in both percentage and raw units. Kia has closed the gap. When Peter Schreyer arrived Hyundai sold twice the number that Kia sold in the US. Now Kia is only about 20% off Hyundai's sales pace. This is why he is now over both companies design. Family resemblance may not impress you but it builds brand awareness and recall that is so important in getting on more shopping list.
Maybe we see Schreyer first work for Hyundai on the 2015 Sonata LF
Maybe we see Schreyer first work for Hyundai on the 2015 Sonata LF