Selon un rapport d'AutoExpress, le nouveau directeur mondial du design des marques coréennes Peter Schreyer déclare que les nouveaux designs commenceront à émerger « d'ici deux à trois ans ».Hyundai et Kia ont besoin d'adopter des langages de design plus distincts. Il estime que les voitures des deux marques sœurs « devraient être davantage séparées, et nous obtiendrons une gamme plus large ». Schreyer cite l'exemple des Volkswagen Golf et Audi A3, qui partagent la même plateforme mais attirent des clients très différents.
« Nous avons aussi besoin d'une différence dans le contenu », a-t-il déclaré. Par là, il entend que les Hyundai et les Kia devraient également se distinguer par leurs équipements et fonctionnalités. « Kia a une direction forte, alors pourquoi devrions-nous changer ? » a-t-il demandé. Mais Hyundai « va changer ».
Le langage de design « sculpture fluide » de Hyundai « va encore évoluer », a-t-il déclaré. « Mais il ne concerne que la surface de la voiture, pas ses proportions. D'autres éléments définissent aussi la voiture, comme les graphismes des vitres. »
« Nous allons sélectionner les bonnes choses et créer une identité familiale plus forte. Comme Kia, nous allons créer un design typique, et il sera reconnaissable partout dans le monde. C'est une gamme de produits complexe, mais nous devons établir une hiérarchie. »
Parmi ces bonnes choses figurent « la qualité, notre style et un design de face avant qui a toujours été là. Hyundai avait une calandre hexagonale il y a quelque temps. Nous allons trouver une autre interprétation de la calandre pour la rendre unique ».
Source : [AutoExpress]
Commentaires
12 commentairesI don't like this. Why does every single car have to look exactly the same to fit under a brand name? BMW does this and it annoys me, because what you really have (ex 3 series to 5 series) is a difference in length. (I know other features etc, but talking strictly looks). "Hyundai Will Change"? Does that mean he'll push them upscale, or make them the sub brand?
I don't like this. Why does every single car have to look exactly the same to fit under a brand name? BMW does this and it annoys me, because what you really have (ex 3 series to 5 series) is a difference in length. (I know other features etc, but talking strictly looks). "Hyundai Will Change"? Does that mean he'll push them upscale, or make them the sub brand?
Thomas Burkle, he is behind Hyundai's design success. Now Shreyer - i don't like any of his car - wants to change it. He shoul go and take some lessons from Mr Burkle. And please, who is "the boss" Kia? I have always thought that Hyundai, so if something should change, for sure not "the boss", not mentioning that Hyundai's language is 10 time better.
Thomas Burkle, he is behind Hyundai's design success. Now Shreyer - i don't like any of his car - wants to change it. He shoul go and take some lessons from Mr Burkle. And please, who is "the boss" Kia? I have always thought that Hyundai, so if something should change, for sure not "the boss", not mentioning that Hyundai's language is 10 time better.
He's done a phenomenal job turning around Kia's design direction, but seems to come across as over confident and arrogant in regards to his abilities. Last time I checked, Hyundai continues to sell better than it's Kia counterparts in numerous categories. I guess Kia might be the one needing change.
He's done a phenomenal job turning around Kia's design direction, but seems to come across as over confident and arrogant in regards to his abilities. Last time I checked, Hyundai continues to sell better than it's Kia counterparts in numerous categories. I guess Kia might be the one needing change.
Andrew - 100% agree.
Andrew - 100% agree.
The sales growth at Kia since Peter Schreyer took over has been much greater than that of Hyundai brand in both percentage and raw units. Kia has closed the gap. When Peter Schreyer arrived Hyundai sold twice the number that Kia sold in the US. Now Kia is only about 20% off Hyundai's sales pace. This is why he is now over both companies design. Family resemblance may not impress you but it builds brand awareness and recall that is so important in getting on more shopping list.
The sales growth at Kia since Peter Schreyer took over has been much greater than that of Hyundai brand in both percentage and raw units. Kia has closed the gap. When Peter Schreyer arrived Hyundai sold twice the number that Kia sold in the US. Now Kia is only about 20% off Hyundai's sales pace. This is why he is now over both companies design. Family resemblance may not impress you but it builds brand awareness and recall that is so important in getting on more shopping list.
Maybe we see Schreyer first work for Hyundai on the 2015 Sonata LF
Maybe we see Schreyer first work for Hyundai on the 2015 Sonata LF