Según un informe de AutoExpress, el nuevo jefe global de diseño de las marcas coreanas, Peter Schreyer, afirma que los nuevos diseños comenzarán a verse “en un plazo de dos a tres años”.Hyundai y Kia necesitan lenguajes de diseño más diferenciados. Schreyer cree que los coches de las dos marcas hermanas "deberían separarse más, y tendremos una gama más amplia". Como ejemplo, cita el Volkswagen Golf y el Audi A3, que comparten plataforma pero atraen a clientes muy diferentes.
"También necesitamos una diferencia en contenido", dijo. Con ello se refiere a que los Hyundai y los Kia también deberían diferenciarse por sus características y funcionalidad. "Kia tiene una dirección muy marcada, así que ¿por qué deberíamos cambiar?", afirmó. Pero Hyundai "cambiará".
El lenguaje de diseño 'fluidic sculpture' de Hyundai "evolucionará más", dijo. "Pero solo trata la superficie del coche, no sus proporciones. Hay otras cosas que definen el coche, como los gráficos de las ventanillas".
"Seleccionaremos lo bueno y crearemos una imagen de familia más fuerte. Como Kia, crearemos un diseño típico que se reconozca en todo el mundo. Es una gama de productos compleja, pero debemos establecer una jerarquía".
Entre esos aspectos positivos se incluyen "la calidad, nuestro estilo y un diseño frontal que ha estado presente desde el principio. Hyundai ya tuvo una parrilla hexagonal hace un tiempo. Encontraremos otro giro para la parrilla que la haga única".
Fuente: [AutoExpress]
Comentarios
12 comentariosI don't like this. Why does every single car have to look exactly the same to fit under a brand name? BMW does this and it annoys me, because what you really have (ex 3 series to 5 series) is a difference in length. (I know other features etc, but talking strictly looks). "Hyundai Will Change"? Does that mean he'll push them upscale, or make them the sub brand?
I don't like this. Why does every single car have to look exactly the same to fit under a brand name? BMW does this and it annoys me, because what you really have (ex 3 series to 5 series) is a difference in length. (I know other features etc, but talking strictly looks). "Hyundai Will Change"? Does that mean he'll push them upscale, or make them the sub brand?
Thomas Burkle, he is behind Hyundai's design success. Now Shreyer - i don't like any of his car - wants to change it. He shoul go and take some lessons from Mr Burkle. And please, who is "the boss" Kia? I have always thought that Hyundai, so if something should change, for sure not "the boss", not mentioning that Hyundai's language is 10 time better.
Thomas Burkle, he is behind Hyundai's design success. Now Shreyer - i don't like any of his car - wants to change it. He shoul go and take some lessons from Mr Burkle. And please, who is "the boss" Kia? I have always thought that Hyundai, so if something should change, for sure not "the boss", not mentioning that Hyundai's language is 10 time better.
He's done a phenomenal job turning around Kia's design direction, but seems to come across as over confident and arrogant in regards to his abilities. Last time I checked, Hyundai continues to sell better than it's Kia counterparts in numerous categories. I guess Kia might be the one needing change.
He's done a phenomenal job turning around Kia's design direction, but seems to come across as over confident and arrogant in regards to his abilities. Last time I checked, Hyundai continues to sell better than it's Kia counterparts in numerous categories. I guess Kia might be the one needing change.
Andrew - 100% agree.
Andrew - 100% agree.
The sales growth at Kia since Peter Schreyer took over has been much greater than that of Hyundai brand in both percentage and raw units. Kia has closed the gap. When Peter Schreyer arrived Hyundai sold twice the number that Kia sold in the US. Now Kia is only about 20% off Hyundai's sales pace. This is why he is now over both companies design. Family resemblance may not impress you but it builds brand awareness and recall that is so important in getting on more shopping list.
The sales growth at Kia since Peter Schreyer took over has been much greater than that of Hyundai brand in both percentage and raw units. Kia has closed the gap. When Peter Schreyer arrived Hyundai sold twice the number that Kia sold in the US. Now Kia is only about 20% off Hyundai's sales pace. This is why he is now over both companies design. Family resemblance may not impress you but it builds brand awareness and recall that is so important in getting on more shopping list.
Maybe we see Schreyer first work for Hyundai on the 2015 Sonata LF
Maybe we see Schreyer first work for Hyundai on the 2015 Sonata LF