AutoExpress 보도에 따르면, 한국 브랜드의 새로운 글로벌 디자인 총괄 피터 슈라이어(Peter Schreyer)는 "2~3년 후"부터 새로운 디자인이 등장하기 시작할 것이라고 밝혔다.현대와 기아는 더욱 뚜렷한 디자인 언어를 가져야 한다. 그는 두 자매 브랜드의 차량이 "더 분리되어야 하며, 더 넓은 범위를 확보할 것"이라고 생각한다. 슈라이어는 플랫폼을 공유하면서도 전혀 다른 고객층에 어필하는 폭스바겐 골프와 아우디 A3의 예를 들었다.
"콘텐츠 측면에서도 차이가 필요하다"고 그는 말했다. 즉, 현대와 기아는 기능과 사양에서도 차별화되어야 한다는 의미다. "기아는 강력한 방향성을 가지고 있는데, 왜 바꿔야 하는가?"라고 그는 말했다. 그러나 현대는 "변화할 것"이라고 덧붙였다.
현대의 '플루이딕 스컬프처(Fluidic Sculpture)' 디자인 언어는 "더욱 진화할 것"이라고 그는 말했다. "하지만 이는 차량의 표면만 다룰 뿐, 비례(proportions)를 다루지는 않는다. 윈도우 그래픽과 같은 다른 요소들도 차량을 정의한다."
"우리는 좋은 점을 골라 더 강력한 패밀리 룩을 만들 것이다. 기아처럼, 우리는 전형적인 디자인을 창조할 것이며, 전 세계 어디에서나 그렇게 보일 것이다. 복잡한 제품군이지만, 우리는 위계질서를 만들어야 한다."
그 좋은 점들 중에는 "품질, 우리만의 스타일, 그리고 항상 있어왔던 전면부 디자인이 포함된다. 현대는 한동안 헥사고날 그릴(hexagonal grille)을 사용했다. 우리는 그릴에 또 다른 변화를 줘 독특하게 만들 것이다."
출처: [AutoExpress]
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댓글 12개I don't like this. Why does every single car have to look exactly the same to fit under a brand name? BMW does this and it annoys me, because what you really have (ex 3 series to 5 series) is a difference in length. (I know other features etc, but talking strictly looks). "Hyundai Will Change"? Does that mean he'll push them upscale, or make them the sub brand?
I don't like this. Why does every single car have to look exactly the same to fit under a brand name? BMW does this and it annoys me, because what you really have (ex 3 series to 5 series) is a difference in length. (I know other features etc, but talking strictly looks). "Hyundai Will Change"? Does that mean he'll push them upscale, or make them the sub brand?
Thomas Burkle, he is behind Hyundai's design success. Now Shreyer - i don't like any of his car - wants to change it. He shoul go and take some lessons from Mr Burkle. And please, who is "the boss" Kia? I have always thought that Hyundai, so if something should change, for sure not "the boss", not mentioning that Hyundai's language is 10 time better.
Thomas Burkle, he is behind Hyundai's design success. Now Shreyer - i don't like any of his car - wants to change it. He shoul go and take some lessons from Mr Burkle. And please, who is "the boss" Kia? I have always thought that Hyundai, so if something should change, for sure not "the boss", not mentioning that Hyundai's language is 10 time better.
He's done a phenomenal job turning around Kia's design direction, but seems to come across as over confident and arrogant in regards to his abilities. Last time I checked, Hyundai continues to sell better than it's Kia counterparts in numerous categories. I guess Kia might be the one needing change.
He's done a phenomenal job turning around Kia's design direction, but seems to come across as over confident and arrogant in regards to his abilities. Last time I checked, Hyundai continues to sell better than it's Kia counterparts in numerous categories. I guess Kia might be the one needing change.
Andrew - 100% agree.
Andrew - 100% agree.
The sales growth at Kia since Peter Schreyer took over has been much greater than that of Hyundai brand in both percentage and raw units. Kia has closed the gap. When Peter Schreyer arrived Hyundai sold twice the number that Kia sold in the US. Now Kia is only about 20% off Hyundai's sales pace. This is why he is now over both companies design. Family resemblance may not impress you but it builds brand awareness and recall that is so important in getting on more shopping list.
The sales growth at Kia since Peter Schreyer took over has been much greater than that of Hyundai brand in both percentage and raw units. Kia has closed the gap. When Peter Schreyer arrived Hyundai sold twice the number that Kia sold in the US. Now Kia is only about 20% off Hyundai's sales pace. This is why he is now over both companies design. Family resemblance may not impress you but it builds brand awareness and recall that is so important in getting on more shopping list.
Maybe we see Schreyer first work for Hyundai on the 2015 Sonata LF
Maybe we see Schreyer first work for Hyundai on the 2015 Sonata LF