Don Southerton

Know by many as “The Hyundai Whisperer,” Don Southerton has a life-long interest in Korea and the rich culture of the country. He has authored numerous publications with topics centering on workplace culture, new urbanism, emerging premium and up market trends, and entrepreneurialism. He is a frequent contributor to the media (WSJ, Forbes, CNN Fortune, Bloomberg, Automotive News, Korea Times, Korea Herald, Yonhap, Korea Magazine, eFM TBS, FSR and The Economist on Korea facing business and culture. He heads Bridging Culture Worldwide a Golden, Colorado based company that provides training, mentoring, strategy, and consulting worldwide to Korea-based global business. Question and comments? donsoutherton@koreabcw.com or at https://bridgingculture.com