Hyundai’s PONY Heritage: Chapter 1

by Don Southerton | Mar 18, 2024 | All News, Hyundai, Slider

Recently Hyundai Motor Group has announced “an extraordinary journey with Hyundai’s PONY Heritage Model as it revives the vintage charm of Seoul in the immersive ZEPETO 3D Avatar Universe.” and today we want to share with you the first chapter in the PONY story....

Hyundai Game-Changing Leap: From Fast Follower to Industry Innovator in the EV Era

by Don Southerton | Jan 16, 2024 | All News, Electric Vehicle, Hyundai, Slider

In the rapidly evolving landscape of the global automotive industry, Hyundai Motor Group has emerged as a luminary, breaking away from its traditional role as a fast follower to become a trailblazing innovator. This transformation, marked by a bold pivot towards...

Hyundai Story: From Ford Cortina to N Vision 74

by Don Southerton | Dec 19, 2023 | All News, Hyundai, Slider

Since the early 1960s, Korean firms including Hyundai entered into partnership arrangements with international carmakers, including Nissan (Datsun), Toyota, Mazda, Fiat, and Ford. During these years, the Korean government and key industrial groups forged alliances as...

Story: The Rise of KIA Motors

by Don Southerton | Nov 2, 2023 | All News, Kia, Slider

Over the years I have been fortunate to meet with and interview many of the early Korean and Western Hyundai and Kia teams and leadership. Today’s successes were built upon their struggles and can-do perseverance. I shared some more details such as in early 1962...