U.S.-Spec 2027 Genesis GV60 Magma Launched at $69,950

Genesis has officially announced U.S. pricing for its first dedicated high-performance vehicle: the 2027 Genesis GV60 Magma. Starting at a Manufacturer’s Suggested Retail Price (MSRP) of $69,950 (excluding $1,545 destination charges), the electric crossover marks a major evolution for the brand, blending its signature "Athletic Elegance" with track-inspired performance.

Performance Redefined: Over 600 Horsepower Standard

The 2027 GV60 Magma sits lower and wider than the standard GV60, benefiting from functional aerodynamic upgrades. Key exterior features include front bumper canards, specialized fender garnishes, a winglet-style rear spoiler, and exclusive 21-inch matte-finish forged wheels wrapped in wider tires for maximum grip.

Under the skin, the upgraded dual-motor all-wheel-drive (AWD) system delivers standard output alongside an explosive temporary performance setting:

• Base Output: 448 kW (~600 HP) and 546 lb.-ft. of torque (740 Nm)

• Boost Mode: Up to 641 horsepower and 583 lb.-ft. of torque

• Battery: 84 kWh battery system capacity

"GV60 Magma marks an exciting new chapter for Genesis as we expand our lineup to meet the evolving needs and passions of our customers," said Tedros Mengiste, Chief Operating Officer of Genesis Motor North America. "As our first high-performance model, GV60 Magma combines exceptional performance, advanced technology and bold design to create a driving experience that is both emotional and engaging."

Magma-Exclusive Performance Tech

Genesis packed the GV60 Magma with specialized systems engineered specifically for driver engagement:

• Virtual Gear Shift (VGS): Recreates the tactile feel, visual indicators, and sound of shifting gears using virtual RPM technology.

• Drift Mode: Tailored for dynamic driving, working in tandem with VGS and virtual engine sounds for maximum immersion.

• e-Active Sound Design Plus (e-ASD+): Dual external speakers (front and rear) output signature audio inspired by the Goodwood Festival of Speed.

• Boost Mode: Unlocks peak power and torque for instant acceleration.

• Launch Control: Optimizes pre-torque and slip control for maximum launch efficiency.

• GT & SPRINT Modes: Provides distinct profiles balancing long-distance high-speed cruising against sharp, track-ready agility.

Interior Cabin & Exterior Colors

Inside, the GV60 Magma debuts Genesis' first performance bucket seats, wrapped in Obsidian Black suede with contrasting Magma Orange stitching. The steering wheel houses dedicated drive controls for quick access to Boost and Magma modes, paired with exclusive alloy pedals and a performance-focused gauge cluster integrated into a 27-inch OLED display.

Exterior Color Options

• Magma Orange (Signature)

• Uyuni White

• Vik Black

• Makalu Gray Matte

2027 Genesis GV60 Magma Key Specifications & Features

• Starting MSRP: $69,950 (Destination charge: $1,545)

• Powertrain: Dual-Motor AWD (166 kW Front / 282 kW Rear)

• Battery Size: 84 kWh

• Standard Performance: ~600 HP / 546 lb.-ft. Torque

• Boost Mode Performance: 641 HP / 583 lb.-ft. Torque

• Handling Tech: Electronic Limited Slip Differential (e-LSD), High-Performance Battery Control (HPBC)

• Display & Sound: 27-inch Integrated OLED screen, Bang & Olufsen® Sound System

• Connectivity & Tech: Wireless Apple CarPlay® & Android Auto™, Over-the-Air (OTA) updates, Personalized Cloud Profiles

• Comfort & Safety: Heated and ventilated power bucket seats, Surround View Monitor, Blind-Spot View Monitor, and a full suite of advanced driver assistance safety features

U.S. Availability

The 2027 Genesis GV60 Magma will roll out initially at select Genesis retailers across California, New York, and New Jersey in the coming weeks, followed by broader availability. Interested buyers should contact their local Genesis retailer or visit Genesis.com for ordering details.