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Kia Racing Announces Driver Line-Up For 2014 Pirelli World Challenge Season

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Coming off an impressive sophomore season in which Kia finished second in the Manufacturer’s Championship and Kia Racing pilot Mark Wilkins took third in the Driver standings, Kia Motors America (KMA) and its racing partner Kinetic Motorsports today announced their driver line-up for the 2014 Pirelli World Challenge (PWC) season.

Veteran Nic Jönsson, who scored Kia’s first professional road racing championship in the 2011 Grand-Am Continental Tire Sports Car Challenge, returns to pilot the No. 36 DonorsChoose.org Optima turbo, while Canadian Wilkins retains his seat in the No. 38 B.R.A.K.E.S. Optima turbo after a phenomenal season in 2013 in which he claimed six podiums, including two victories, for Kia Racing. After narrowly missing the Driver championship in 2013, Wilkins, Jönsson, and the Kia Racing team are eager to get back on track March 29 in St. Petersburg, Fla. 

“The Kia Racing team has exceeded our expectations in the Pirelli World Challenge after two solid seasons of intense competition, posting four wins and 12 podiums in that time,” said Michael Sprague, executive vice president of sales and marketing, KMA. “We had a promising run last year and came close to winning the championship in the season finale. Nic, Mark and the entire Kia Racing team are outstanding brand ambassadors, helping us to demonstrate the quality, reliability and performance of our U.S.-built Optimas. We’re very glad to have both drivers back with us again and anxious to build on our strong results and have another shot at the title in 2014.” 

The Kia Racing drivers followed two very different paths during the 2013 season. Wilkins catapulted to the top of the standings, scoring six podiums, including wins at Detroit and Mid-Ohio Sports Car Course. He also enjoyed 100 percent reliability, suffering zero DNFs during the 14-race season.

That consistent performance for Wilkins’ No. 38 B.R.A.K.E.S. Optima turbo nearly captured the young Kia Racing program its second professional motorsports championship. But Wilkins’ late-race charge on a wet-but-drying street circuit at the season finale in Houston last fall came up just short. Jönsson, meanwhile, struggled with tough racing luck throughout the demanding schedule. Nevertheless, the quick Swede managed to set fast laps and gain much-needed manufacturer points in the No. 36 DonorsChoose.org Optima turbo

“After the success we had in our first two seasons, I’m thrilled to be back behind of the wheel of the turbocharged Optima for 2014,” said Wilkins. “We’ve shown improvement each year in the Pirelli World Challenge, and the development of the Optima turbo by Kinetic Motorsports has proven to be impressive; our car is ultra-competitive at all tracks we visit. Having missed the championship last year by only a few points, I can’t wait to get back on track and start racing again.” 

Kia Racing kicks off the 2014 PWC with a doubleheader weekend for rounds 1-2 in St. Petersburg, Fla., on March 29-30. Race fans can watch live coverage of the races online at www.world-challengetv.com and catch the latest news and updates from the Kia Racing Facebook page at www.facebook.com/kiaracing or follow the team on Twitter: @KiaRacing.

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Jose Antonio López

Passionated about Korean cars from Kia & Hyundai. Photographer. I love being in nature, hiking. Tech lover.

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