Kia at the 2016 CES

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This year Kia surprised the world by presenting their Autonomous Driving System at the 2016 CES Show in Las Vegas, Nevada.


Press Conference
It all began at the CES Press Release in Mandalay Bay, where press and visitors from all parts of the world eagerly waited to see what Kia had been working on. The presentation commenced with Kia’s update on the Sportage, and their latest technological achievements through short videos. Afterwards, Kia had several senior officials begin to talk to us about their future plans for Kia Vehicles.

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During the press release, Kia announced their record year in sales, along with their consistent high customer satisfaction rankings based on J.D. Power and Associates. In addition, further developments included the 3rd Generation UVO system as well as the introduction of their next concept vehicle the KCD12 which resembled a premium SUV similar to a Land Rover.

The Core Subject
Kia’s main focus during the press release was their Advance Driving Assistance System (ADAS), and for good reason. They plan to integrate ADAS into all models by the year 2020. This was also supplemented by Kia announcing their up and coming Drive Wise system which will be the successor to ADAS by getting Kia vehicles one step closer to a safe and fully autonomous driving vehicle. Kia followed up support for Autonomous driving by saying it will invest 2 billion dollars in research to reach the ultimate goal of having a fully functional autonomous vehicle by the year 2030.

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Inside CES


Inside the show we got to see what Kia made for CES attendees to experience. Much like their press conference the Kia booth was strongly focused on their ADAS and Autonomous driving system. For instance, Kia presented one of their autonomous driving EV Souls giving consumer a closer look at Kia’s efforts in making the self driving car a reality. Furthermore, Kia offered several virtual reality machines to show consumers what Kia vehicles will be like in the future with their Autonomous Driving system. For example, Kia had a couple VR stations in the form of EV Souls where people would put on a VR headset and see for themselves what it’s like to be driven. To add further excitement Kia showed their NOVO concept car, along with a simulator that allowed consumers to experience what the NOVO will be like on the road.

 

Overall, Kia did a great job, showing the world their commitment towards the future of self-driving vehicles. In experiencing such a vehicle it is worth noting that although this endeavor is at the initial stage of development, they have made a successful leap in future driving technologies.

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