It all began at the CES Press Release in Mandalay Bay, where press and visitors from all parts of the world eagerly waited to see what Kia had been working on. The presentation commenced with Kia’s update on the Sportage, and their latest technological achievements through short videos. Afterwards, Kia had several senior officials begin to talk to us about their future plans for Kia Vehicles.
During the press release, Kia announced their record year in sales, along with their consistent high customer satisfaction rankings based on J.D. Power and Associates. In addition, further developments included the 3rd Generation UVO system as well as the introduction of their next concept vehicle the KCD12 which resembled a premium SUV similar to a Land Rover.
The Core Subject
Kia’s main focus during the press release was their Advance Driving Assistance System (ADAS), and for good reason. They plan to integrate ADAS into all models by the year 2020. This was also supplemented by Kia announcing their up and coming Drive Wise system which will be the successor to ADAS by getting Kia vehicles one step closer to a safe and fully autonomous driving vehicle. Kia followed up support for Autonomous driving by saying it will invest 2 billion dollars in research to reach the ultimate goal of having a fully functional autonomous vehicle by the year 2030.
Overall, Kia did a great job, showing the world their commitment towards the future of self-driving vehicles. In experiencing such a vehicle it is worth noting that although this endeavor is at the initial stage of development, they have made a successful leap in future driving technologies.