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Genesis Ranked Top Brand in J.D Power 2018 Apeal Study

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Genesis placed first in J.D. Power’s U.S. Automotive Performance, Execution and Layout (APEAL) Study among all brands. With a score of 884, Genesis topped the APEAL Study rankings. The first-place finish for Genesis in the 2018 APEAL Study represents a 15-point increase over its second-place finish in 2017.

“At Genesis, our goal is to reach and exceed established customer requirements, and we will continue to reset the expectations for user experience in the luxury space,” said Manfred Fitzgerald, Executive Vice President and Global Head of the Genesis Brand.

Overall, the Genesis brand ranked first or second in nine of the ten premium vehicle attribute categories.

“We are humbled that our brand continues to receive such great accolades that affirm our commitment to quality and the total ownership experience,” said Erwin Raphael, Executive Director and General Manager, Genesis Motor America. “We are honored to be recognized as a top luxury automaker by both our owner network and J.D. Power.”

The APEAL Study assesses how much owners like or dislike 77 attributes in 10 categories of their new vehicle at 90 days of ownership. These attributes include driving dynamics, visibility and safety, storage and space and interior and exterior design. A total of 67,742 surveys were completed encompassing 31 brands and 176 models.

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Jose Antonio López

Passionated about Korean cars from Kia & Hyundai. Photographer. I love being in nature, hiking. Tech lover.

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