We were invited by Kia to attend a special press conference prior to the opening of the 2016 Los Angeles International Auto Show as part of an event Kia called the Asian Media Round Table.
Kia announced that they are investing $10.2 billion into advanced electrification technology, which is aimed at dramatically improving the efficiency of their electric, plug-in hybrid, and Hydrogen fuel cell efforts in the long term.
In the shorter term, Kia confirmed that the new Optima hybrid will achieve 42 miles per gallon, beating out other mid-size hybrid sedan rivals. This is achieved by reducing the size of the engine to 2.0 liters and increasing the power of the electric propulsion system to 50 horsepower. Bigger batteries are hidden away subtly under the rear seat, which translates to a 55% greater cargo volume than the Accord or Fusion hybrids.
This brings us to the all-new Niro dedicated hybrid compact crossover. It’s slightly smaller than a Soul, but Kia’s engineering and design teams have been able to cram a lot of usable space inside. They are aiming for 50mpg and the ability for LA drivers to drive to Vegas and back in one tank of gas. We’ll see if this pans out in real-world driving. Currently there are display units in 300 dealers and customers will be able to drive and buy the Niro in early Janury 2017 with an approximate base MSRP of $24,000.
Beyond the focus on green cars, we had the chance to talk freely with Kia product managers during the event. Here’s what we learned:
Big thanks to Kia for the invite! The Asian Media Round Table was a blast!