Only two months into his new job as the first joint global design chief of Hyundai and Kia, Peter Schreyer is guarded about his burgeoning makeover plans. But this much, he says, is clear: The sibling brands need more distinct identities. And that goes beyond sheet metal. They need greater differentiation in market positioning and in segmentation.
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According to some sources, Kia’s Chief Designer California Studio would like the South Korean automaker to produce a small rear-wheel-drive sports car to rival the Toyota GT86.
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Hyundai Motor Company, the fastest-growing automaker by brand, today unveiled exterior renderings of the ‘HND-9’, its latest luxury sports coupe concept. The ‘HND-9’ represents an evolution of Hyundai’s fluidic sculpture design philosophy.
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Hyundai plans to create retail marketing procedures for its Genesis and Equus nameplates as it prepares to launch a second generation of the upscale cars. In recent months, Hyundai has hired field managers to oversee sales, marketing and retail strategies for the Genesis sedan, Genesis Coupe and $60,000-plus Equus sedan.
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According to reports, at Hyundai-Kia’s International Powertrain Conference, the automakers confirmed that they are currently working on a turbocharged 3.0-liter V6 engine. The likely recipient of this new boosted V6 engine is the next-generation Genesis series.
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Hyundai is again teaming up with ARK Performance to create an ultra-high-performance track edition based on the Genesis Coupe R-Spec model. The ARK super-tuner track edition will debut with the Hyundai brand at the 2012 SEMA show.
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As probably you know, Kia’s flagship RWD sedan was first unveiled in February this year. From there, all automotive press industry began to talk about a possible RWD coupe from the Korean Automaker.
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According to this article published in Yahoo Korea site, Hyundai will be preparing a new generation Genesis Sedan to debut in the second half of next year with many improvements. New Genesis Sedan is due to receive a 3.3 Turbo GDi engine instead of the 3.8 GDi.
Nothing can describe what it takes to conquer Americas Mountain. After a week of little air to breath, early mornings and a Hyundai that did not skip a beat, Rhys Millen and team RMR sets a new world record with a time of 9:46.164 at the 90th running of the Pikes Peak International Hill Climb in Colorado Springs, Colorado.
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Can a car go faster than an arrow? Hyundai’s new thinking to discover new possibilities try with the 2013 Genesis Coupe. Hit the jump to see the results!
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Hyundai Debuts South Korean Spec Refreshed Tucson ix
Report: Refining the Hyundai-Kia brand strategy
Exclusive: 2014 Hyundai Genesis Sedan spy shots [Updated]
Hyundai Motor Unveils Images of Its Luxury Sports Coupe Concept HND-9
2013 New York AutoShow: The refreshed 2014 Kia Optima
2013 New York AutoShow: The All-New Kia Forte Koup leaked
Hyundai Planning To Launch Its New Compact SUV In 2015
IIHS: Small Overlap vs Moderate Frontal Test
Scooped: 2014 Hyundai Genesis caught in motion at Nurburgring
Hyundai Produces One Millionth Car at Czech Factory
Scooped: Hyundai preparing a light facelift for the Elantra
Scooped: 2014 Kia Sportage continues his development
