Kia Motors America’s (KMA) scorching summer momentum continued in August and delivered the brand’s 24th consecutive monthly sales record with 50,028 units sold. Sales over the same period last year were up 21.5 percent, and Kia is significantly ahead of last year’s all-time annual sales record pace.
Kia’s record-setting August was led by strong performances from the U.S.-built Optima midsize sedan and Sorento CUV with both topping the 10,000 unit mark for the fourth straight month and Optima became the third Kia vehicle to reach 100,000 annual units in company history.
The ongoing popularity of the Soul urban passenger vehicle is a major component of Kia’s 24-month sales streak, and the fourth installment of the iconic hamster advertising campaign titled “Bringing Down the House” is now playing on movie screens nationwide and will make its television debut on MTV’s Video Music Awards on September 6.
“In a short period of time the Kia brand has transformed into a recognized leader in automotive design, and together with our lineup of stylish, fun-to-drive cars and CUVs and memorable marketing initiatives we have achieved another remarkable milestone with our two-year run of monthly sales records,” said Byung Mo Ahn, group president and CEO of KMA and KMMG. “At Kia, we always have given our customers a lot for their money, and with an impressive collection of new vehicles and cutting-edge technologies on tap for 2013, the Kia brand is poised for future growth as we advance value to new levels of sophistication.”