US: Hyundai and Kia Posts Another Record Sales in May

by Jun 6, 2013All News, Hyundai, Kia0 comments

Kia Motors America (KMA) and Hyundai Motor America (HMA) reported an best-ever all-time record May sales with 52,327 vehicles sold, a 1.8-percent increase over the same period in 2012 and 68,358 units, up 2.0 percent, respectively.

In the Kia side the U.S.-built Optima midsize sedan led Kia’s sales for the 18th consecutive month with 15,368 units sold, and together with Sorento CUV, also built in West Point, Georgia, accounted for more than 40 percent of Kia’s May sales. The Soul urban passenger vehicle also recorded robust monthly sales of 11,420 units. The 2014 Cadenza and Forte sedans – two of the seven all-new or significantly redesigned Kia vehicles scheduled to launch this calendar year – continue to arrive in showrooms nationwide to both critical and consumer acclaim

“At Kia, we are committed to advancing value to new levels of sophistication, and you can see the standout results in the all-new Cadenza, which is the most powerful and technologically-advanced Kia ever in the U.S. market, as well as the 2014 Forte which Motor Trend recently crowned the winner of a head-to-head compact sedan comparison test with some of the industry’s most well-known nameplates,” said Byung Mo Ahn, group president and CEO of KMA and Kia Motors Manufacturing Georgia. “New customers continue to discover the Kia brand and our award-winning lineup which delivers a lot for the money with European-influenced styling, cutting-edge technologies, premium amenities and outstanding safety features.”

Model 2013 2012 2013 2012
Rio                    5,142 4,019 19,491 18,728
Forte 7,177 7,782 27,731 33,339
Optima 15,368 13,364 68,859 59,765
Cadenza 466 n/a 527 n/a
Sportage 2,688 3,467 12,969 16,632
Sorento                9,182 11,077 44,046    46,698
Sedona 884 1,916 1,448 8,783
Soul 11,420       10,146 51,744    53,436
Total 52,327 51,771 226,815 237,381

In the Hyundai side, it was the company’s second-best sales month of all-time, second only to March 2012, and the fastest daily-selling rate ever. 

“May was a high-velocity sales month for us, with the post-Memorial Day frenzy leaving us well positioned for the summer selling season. An across-the-board strengthening of key economic indicators and our strong Assurance Connected Care message drove prospective customers to our showrooms in droves to check out the strongest lineup of cars and CUVs in our history,” said Dave Zuchowski, executive vice president of national sales. “Our core products – Elantra, Sonata and Santa Fe – all performed exceptionally well. We’re selling each of these three U.S-built products as fast as we can build them.” 

Elantra sales at 25,090 units were up 33 percent over last May and up 30 percent year-to-date, representing the shift in U.S. production mix to meet surging Elantra demand. Sonata sales remain strong, with demand constrained only by production mix in Alabama. Both Elantra and Sonata are selling at sales velocities significantly higher than their competitors, with incentive levels and fleet mixes significantly lower than competitors. The all-new Santa Fe continues its capacity-constrained torrid selling rate, exceeding the 7,000 unit mark, up 21 percent on a year-to-date basis and in short supply across the country. Demand for the Equus, the industry’s highest customer satisfaction model (according to J.D. Power’s 2013 Customer Satisfaction Index) and Genesis models remains exceptionally strong, with inventory levels low as changeover to 2014 models is underway. This had a significant impact on Genesis and Equus sales in May. 

“Our plants continue to work at maximum capacity to meet record demand levels across our lineup,” said John Krafcik, president and CEO of Hyundai Motor America. “Elantra and Sonata remain extremely hot sellers for us, with that duo exceeding 45,000 combined sales for the first time ever. Our new complimentary Assurance Connected Care telematics program is clearly resonating with customers, with record website traffic and signup activity for all of our telematics services. And our premium customers have a lot to look forward to as the updated 2014 Equus will be arriving in dealerships later this month, joining the high-performance Genesis for a strong one-two punch at the top of our lineup.”

CARLINE MAY/2013 MAY/2012 CY/2013 CY/2012
ACCENT 5,578 6,166 24,222 30,810
SONATA 20,194 20,765 83,556 96,481
ELANTRA 25,090 18,877 104,081 80,114
SANTA FE 7,116 6,884 33,502 27,737
AZERA 861 1,053 4,979 2,165
TUCSON  3,664 4,644 18,407 19,602
VERACRUZ 5 827 157 3,112
VELOSTER 2,826 3,624 12,303 15,597
GENESIS 2,767 3,828 13,464 15,608
EQUUS 257 351 1,332 1,630
TOTAL 68,358 67,019 296,003 292,856

Written by Jose Antonio Lopez

Passionated about Korean cars from Hyundai, Kia & Genesis. Photographer. I love being in nature, hiking. Tech lover.

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