South Korean Sales of All-New Kia Carnival Surpasses 20,000 Units

by Sep 24, 2014All News, Kia5 comments

Just two months after its release accumulated sales surpassed 20,000 units, while sales in July alone totaled 8,740, setting a new monthly domestic record.

Thanks to the popularity of the van, Kia was able to achieve domestic sales of 42,305 cars in July, up 23.4 percent compared to the same period of 2013. 

As of August, accumulated sales of the Carnival totaled 16,000 units, while another 8,000 have been ordered.

The success lies in targeting middle-aged male consumers between 35 and 44, who enjoy heading outdoors with their children. Popular TV programs featuring celebrity dads going on various excursions with their children have fueled the demand for leisure vehicles.

And a Kia ad showing a father and his child going on a camping trip highlighted the intended purpose of the vehicle. Unlike ads by rival automakers, which focused on handling or other technical features, Kia turned to the emotional appeal of a father, child and the great outdoors.

The success offers hopes of a new burst in sales for domestic automakers, which have been languishing among a relentless onslaught from foreign brands.

Written by Jose Antonio López

Passionated about Korean cars from Hyundai, Kia & Genesis. Photographer. I love being in nature, hiking. Tech lover.

5 Comments

  1. Daniel

    Hello my name is Daniel from Spain, I’ve been looking online tracking Carnival and for now only took me disappointments discovering that will not sell this vehicle in Europe, I think it is a mistake by Kia and I can not understand this decision to be a gram vehicle for families, at least it deveria put the sale on request, I am very very interested in buying one but I keep finding obstacles, I guess there will be more people like me, I hope to weigh that decision and enter into the Kia family with a greeting Daniel.

    Reply
  2. Al Masty

    I would buy new Carnival instead of my old (2007) one, but can’t due-to not selling it in Ukraine. Why?

    Reply
  3. don clay

    I purchase 2015 Sedona ex, I was told I could get a chrome grille like the one in the 2015 carnival. I can not find any to help me here in the states. please let me know where I can purchase one.. thank you don

    Reply
  4. M Farkon

    US price s ? Please..

    Reply

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