Hyundai Worried About Lower Aslan Premium Sedan Sales

by Feb 4, 2015All News, Hyundai7 comments

Hyundai Motor is concerde about lower-than-expected sales of its mid-sized sedans, the recently launched Aslan premium sedan and refreshed Grandeur. According to Hyundai, the sales of the Grandeur stood at 6,513 units last month, down 19.9 percent from 8,134 units a year ago.

[ads id=”0″ style=”float:left;padding:9px;”]The sales of the Hyundai Aslan also remained lower than expected at 1,070 units, up 7.9 percent from 992 units in December 2014. The combined sales of the Grandeur and the Aslan stood merely at 7,583 units, which is lower than the record set by the Grandeur alone last year.

The current 5G Grandeur model was released in December 2012 and a new full-change model will likely to be released one or two years later. Given that the Grandeur has played a key role in boosting Hyundai Motor’s overall sales, the recent decline in sales of the Grandeur is painful to the Korean car maker.

The Aslan, which made a debut in November 2014, failed to create a new car effect with its sales falling to 992 units in December from 1,320 units in November. Hyundai has slashed the prices to reverse slow sales.

Written by Jose Antonio Lopez

Passionated about Korean cars from Hyundai, Kia & Genesis. Photographer. I love being in nature, hiking. Tech lover.

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