Today we have noticed an interesting point, Genesis will return back to European dealers thanks to the next-gen G80 (the 3rd) and will add later on the long-awaited SUV GV80 for its European range.
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The RG3 (G80’s codename) is set to debut in August 2019, so it’s sure that we will be able to see it at the 2019 Frankfurt Motor Show on September 12th. This new Genesis sedan will be the first under the new Genesis brand in Europe, since the old Hyundai Genesis sedan were discontinued after low sales.
The Genesis Sedan offered in Europe weared the Genesis Logo in the front and on the steering wheel while it used the Hyundai logo in the back, so before Hyundai’s announced the Genesis as a separated premium brand in late 2015, Hyundai sell of the luxury sedan in Europe awaiting for an European launch that were initially planed as simultaneously launch, but finally were cancelled.
So now, in early 2020, we will see the first units of the new G80 sedan, but with a very limited availability – at least at first. According to our sources, the brand will have three stores located in three cities in Southern Europe (where they enjoyed the best sales rate) like the United Kingdom, Germany or Switzerland.
Genesis G80 caught during being tuned at Nurburgring. Pictures courtesy of SB-Medien.
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“To launch a premium brand in Europe is a challenge and it’s an even bigger challenge if you don’t have the products you need for the market,” Hyundai Europe Chief Operating Officer Thomas Schmid pr explained the reason for Genesis delayed European debut and its limited operations on the market.
Following the G80, the GV80 (codenamed as JX1) which is set to debut at the end of 2019, will arrive to European market after 2020 Geneva Motor Show held on March, with sales starting on Summer.
Of course, for the European market both models will have a Diesel option, with the 2.2 4-cylinder R-engine for the G80 and a new V6 3.0-liter diesel engine for the GV80.
