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Final Performance Check for Next-gen Strategic Vehicles

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The executives of the R & D headquarters and the product headquarters of Hyundai Motor Group went to the Nürburgring in Germany to finalize the next-generation strategic vehicles. This is the first time that executives in charge of R & D headquarters and product development officers in charge of driving performance gathered in one place to check car performance.

Hyundai Motor Group announced on the 20th that it held a track day to comprehensively check the performance of Hyundai Motors, Kia Motors and Genesis next-generation strategic vehicles at the test center in Nuremberg, Germany from 15th to 17th (local time) .

In this position, Albert Beerman, president of the R & D headquarters, vice president of design, Luke Donkervolke, executive director of product integration development, architecture, chassis, PM, durability, powertrain, NVH and product headquarters responsible for product planning and operation of Hyundai Motor More than 20 people attended, including Thomas Schmieer, vice president of Hyundai Motors, Kia Motors, and Genesis Merchandise in Europe. The models tested were Genesis G70, JX (development name), RG3 (development name), Hyundai’s Veloster N, i30 N line and Kia’s SUV XCeed. It is a competitive model of the car and other brands.

Participants first tested the roads in Germany. In addition to traveling at speeds of up to 280 km / h in the speed limit of the autobahn, it also traveled on national roads with irregular curves and irregular roads . The company tested the limits of the development vehicle by repeating the race on the Nurburgring, the world’s longest and most harsh racing circuit at 20.8 km.

In each of his test sessions, President Albert Beerman discussed the acceleration, brakes, ride comfort, and noise vibrations of attendees and inspected vehicles and gathered opinions on how to improve .

R & D and product executives gathered together to conduct extensive product testing of next-generation strategic vehicles in line with recent product development process innovations.

In March, Hyundai Motor and Kia Motors reorganized their product headquarters into subdivisions, electric vehicles, and future cars to strengthen their expertise, and in July, R & D to respond to changes in the automotive industry more quickly and flexibly . We have reorganized our organization into a triangular structure of architecture-based systems. Key executives from the two reorganized organizations will gather to share product development directions and improvements in the future .

Participants also held undisputed discussions at the event about the latest market trends in Europe and the long-term direction of product development better suited for future European market characteristics.

This is also related to the position of Hyundai and Kia Motors, which have recently been rising in Europe. Hyundai Motor and Kia Motors recorded 6.7% market share in Europe last year , surpassing 1 million units for the first time.

The European evaluation of product technology is also quite different from the past. Recently , Kia Motors Ceed GT was selected as the most competitive car by overcoming BMW and Mercedes-Benz in the comparison test of three models of the same class in the German auto magazine Auto Bild Sportscars. Auto Motor und Sport’s comparison with three German representatives Kona Electric scored higher than BMW ‘i3’ in the electric vehicle category, while ‘Nexo’ ranked higher than Mercedes’ GLC F-cell in the hydrogen electric vehicle category. received.

In 2013, Hyundai Motor Group established a test center next to it, which is a symbol of the Nürburgring track, which can be evaluated at all times, and is currently expanding the center. The test center has tested the durability limits of all new cars, as well as high-performance cars, and has conducted harsh evaluations to enhance driving performance.

In particular, the Nürburgring track is a place where density and testing of acceleration and turning performance and durability are accumulated so that the ‘fatigue phenomenon’ accumulates, such as a road running 180,000 kilometers on a 10,000 km high speed road . Driving experience is one of the most representative courses that can show the most pros and cons of each vehicle.

“The recent reorganization of the R & D organization was the starting point for the collaboration between the product and product divisions that plan products,” said Albert Beerman. “We look forward to hearing directly from potential customers in the same key market and looking forward to the first step towards further development and innovation in the development process. ”

In addition, “at this point that competition is intensifying It is paramount that key personnel responsible for product development have personally feel the current level, and sympathetic to the need for change,” said “this through opportunities to the automotive sector of the Hyundai Motor Group in the future We look forward to becoming more aggressive in order to secure our competitiveness. ”

Erick Uceda

Blogger, Photographer, Car Enthusiast, HanFest - KDM Car Show, Streetkiaz Texas Chapter Leader, Husband and Father. Some of the activities I enjoy doing everyday.

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