Leaked PR Shows Ioniq EV Sub-Brand, 45 to be Called Ioniq 5

by Aug 8, 2020All News, Eco Cars, Hyundai, Spy Shots5 comments

brand-ioniq-launch-connected-life-pc

At first we want to say thanks to the guys at Cochespias for the head’s up about that Hyundai will launch Ioniq EV name as a new range of EV vehicles, and after that we have surfered the internet, we discovered more info about the launch of Ioniq as a separated EV sub-brand and we have found the full press release which by the way is set to be revealed tomorrow (US EDT time).

Press Release

Hyundai Motor Company today opened a new chapter as a leader in the era of electrified mobility by launching the Ioniq brand for battery electric vehicles. Under the IONIQ brand, Hyundai Motor Company will provide a customer-oriented EV experience centered on connected lifestyle solutions in line with Hyundai Motor’s vision of’advancing for humanity’.

Under the IONIQ brand, Hyundai Motor Company plans to launch three new exclusive models over the next four years, leveraging the industry’s best EV manufacturing know-how, with more innovative models. The creation of the IONIQ brand is responding to the rapidly increasing market demand and is accelerating Hyundai’s plan to lead the global EV market.

To fulfill IONIQ’s brand mission, Hyundai Motor Company is a future innovation that combines design, technology and services for smooth travel by integrating current EV features such as ultra-fast charging, large interior space, and battery-supplied power into the in- and out-of-car environment. Will be combined with.  

“The Ioniq brand will change the paradigm of EV customer experience,” said Won-Hong Cho, Vice President of Marketing at Hyundai Motor Company. “With a new emphasis on connected living, we will provide an electrified experience that is essential for an eco-friendly lifestyle.”

IONIC’s rebirth

Hyundai Motor Company first introduced the term Ioniq, a fusion of’Ion’ and’Unique,’ while announcing the long-term R&D project Ioniq focusing on eco-friendly mobility. In 2016, Hyundai Motor Company introduced a vehicle named IONIQ, the world’s first and only model based on this project, offering three electrified powertrain options: Hybrid Electric, Plug-In Hybrid, and Battery Electric, as a single body type. Made it possible. Today, Ioniq represents today’s growing commitment to sustainability and innovation, and will play an important role in meeting the company’s clean mobility goals.

The IONIQ brand was designed to combine life-changing mobility with environmental performance, and has played an important role in delivering advanced electrification to date. IONIQ will continue to create a new balance in clean mobility that synchronizes ecological products within an ecosystem of lifestyle solutions that lead lives connected with new generations.  

Existing IONIQ vehicles (Hybrid, PHEV, EV) are not included in the new IONIQ brand.

Ioniq 5 / Ioniq 6 / Ioniq 7

Hyundai is planning to launch a variety of EVs, numerically named even numbers for sedans and odd numbers for SUVs. 

The first model of the IONIQ brand is the IONIQ 5 mid-size CUV, which is expected to be released in early 2021. The Ionic 5 is a concept EV ’45’ that Hyundai Motor Company unveiled to pay tribute to its first concept car at the International Motor Show (IAA) 2019 held in Frankfurt. The designers of Ioniq 5 took inspiration from the past and integrated them with state-of-the-art parametric pixels, a unique design element that modern designers will continue to incorporate into future Ionic models.

Hyundai Motor Company plans to introduce the Ioniq 6 Sedan based on the latest concept EV ‘Propechy’ launched in March, and the Ionic 6 Sedan in 2022 following the large SUV Ioniq 7 in early 2024. Percent’s iconic exterior design is characterized by a perfectly proportioned aerodynamic silhouette.

Likewise, the design of IONIQ vehicles has a common theme of’value without time’. This vehicle will draw inspiration from past models, but it will be a bridge to the future.

Hyundai 45 less camo 4

Ioniq first model, the Ioniq 5 caught during test. Copyright CarPIX

E-GMP platform

The IONIQ brand model sits on the Electric Global Modular Platform known as E-GMP and offers fast charging and a rich driving range.

The dedicated EV platform will enable Hyundai to reimagine the vehicle interior as a “smart living space”, with unique features such as highly adjustable seats, wireless connectivity and drawers. The platform paradigm shift will be extended to the user interface. The user interface is simple, intuitive and ergonomically designed to help passengers feel comfortable. 

Strategy 2025

Hyundai Motor Group recently announced that the group aims to become a leader in the global electric vehicle sector by selling 1 million battery electric vehicles and occupying a 10% share by 2025.

According to the strategy 2025, Hyundai Motor Company aims to become the world’s third-largest eco-friendly car manufacturer by recording 560,000 BEV sales in addition to FCEV sales by 2025.

The launch of the exclusive Ioniq brand for EV models reinforced the company’s commitment to clean mobility, reflecting the continued transition to a smart mobility solution provider with a zero-emission solution. 

London Eye Event: Ionic Campaign

Just before the official reopening of this famous attraction, Hyundai Motor Company celebrated the launch of Ioniq by turning the London Eye into a giant letter “Q” using a light fixture.

This is the first event of the’I Am Responsible’ brand campaign, which aims to strengthen the capabilities of the environment and various lifestyles through Ionic.

London is a city bustling with the COVID-19 pandemic, and Hyundai is once again providing new energy to the city by creating one of the most iconic tourist attractions.

Announcing the advent of IONIQ, Hyundai’s light installation is foreshadowing a new era of electrified mobility that puts customers at the center.

You can watch a video of Hyundai Motor Company transforming the world famous London Eye into a giant’Q’ here.

PR Source: Clién

Written by Jose Antonio López

Passionated about Korean cars from Hyundai, Kia & Genesis. Photographer. I love being in nature, hiking. Tech lover.

5 Comments

  1. Kevin Higginson

    Are they following Audi with the E-tron branding. Even Ioniq 5 will match the Q5 E-tron. The styling is very Audi.
    This will be great in the long run as they are finding the products people want, (as the Germans have for years), with the quality, but at a better price point. HMC group seem to be well on the way to top position. Only thing I would like to see is the return of the i name for the current range, i30 instead of Elantra, i40 instead of Sonata, etc.

    Reply
  2. Maykel

    Pretty damn exciting eh though I can’t wait how Kia will match this up, I always find their designs more appealing than Hyundai.

    Reply
    • jtz

      Kia is going to have a sub EV brand too?

      Reply
  3. jtz

    Wow what a surprise. Ioniq it’s own seperate brand.
    That’s impressive. A direct Telsa rival.

    Reply
  4. Cameron Dies

    It would be cool if they face lifted and rebranded the Nexo and placed under the IONIQ lineup, maybe the IONIQ 8 idk, that would be cool. Wouldn’t it? But so far I really love that the Hyundai Motor Group is growing and starting another brand.

    Reply

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