Genesis to Announce European Plans on May 4th

by Apr 20, 2021All News, Europe, Genesis, Slider3 comments

“It’s about time” they said and yes, it was a long time since Genesis left the European market a few years after the launch of half Hyundai – half Genesis sedan back in 2015. Now as independent brand and with two SUVs on its range, and with another EV Crossover in the works (not forgetting the amazing third-gen G80) Genesis will announce its plans for Europe on May 4th.

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What we know so far?

We could be ahead of an inminent announcement about the new strategy of Genesis and its European subsidiary, Genesis Motor Europe. According to brand’s LinkedIn account, where they published two pictures of GV80 & G80 together as well as G80 alone taken in Frankfurt with german plates, “new beginning is not far away”.

Genesis, which had a bitter taste on the European stage due to sluggish sales in the past (with only one vehicle in its line-up), is planning to re-introduce the brand to the European market first with the compact sedan G70, G70 Shooting brake, G80, as well as with new SUVs, the GV70 and GV80.

The G70 facelift, which was unveiled by Genesis at the end of the year, will add a new shooting brake (wagon) model as early as the first half of 2021. Unlike the South Korean market that prefers sedans and SUVs, the G70 wagon, classified as a strategic model for targeting the European relaunch, is a model tailored to the tastes of European consumers who value practicality and driving performance using a wide loading space.

Prototype of Genesis G70 Shooting Brake

The G70 wagon, which will challenge competing models such as the BMW 3-series Touring, Mercedes C-Class wagon, and Audi A4 Avant, is equipped with Genesis’ two-row lamp family look design and three gasoline and diesel powertrains.

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The partially modified G70, which was unveiled in Korea last month, introduced the same 2-liter, 3.3-liter gasoline turbo engine and 2.2-liter diesel specifications as before, but no information on the installed powertrain was known for the export model.

It is known that export models will also be released with the same powertrain as domestic specifications, but local media including Germany are predicting the possibility of launching new gasoline turbo engines with Smartstream 2.5-litre and 3.5-litre specifications installed in Stinger and G80. It is argued that Genesis, which has to play fierce competition as a latecomer, will increase its competitiveness by applying the latest powertrain to export models.

Genesis, which has experienced failure due to the lack of a simple line-up and a local strategic model in the past, plans to re-challenge the European stage during 2021 with the launch of the GV70, which is expected to be available in the second half of 2021 together with a diverse line-up including forementioned G70 range, G80 sedan and GV80 full size SUV.

There’s no word yet on pricing for the new G70 – or even how Genesis models will be sold in the UK, but expect a separate approach to Hyundai and Kia with its own network of Genesis retailers. Details on the European Genesis range, retail concept and unique service offering will be announced soon.

Written by Jose Antonio López

Passionated about Korean cars from Hyundai, Kia & Genesis. Photographer. I love being in nature, hiking. Tech lover.


  1. Nozuka

    May the 4th be with them.

  2. Gavin

    I think that it’s a mistake to come with big size engines while EU is cutting Gas emissions.
    They should come with EV or a smaller engine size to attract buyers, this was the main reason why in Belgium they never sold a bunch of models, since the tax is based on the engine power. For a genesis coupe 2.0L you had to pay 5,000€ just to have the right to use it on the road plus an additional 400€/year tax! If they want to attract buyers, it’s still time to rethink their EU strategy or face the same faith as before. Yet again, I ain’t an expert, just observed their Belgian evolution that sadly ended in a dead end…

  3. Cereus Alias

    Many internal combustion engine experts would advocate a trailer towing suitable and durable engine before the worldwide ICE execution will happen because a full-fledged vehicle will never be such a 1.9 ton vehicle with a 1.6L tiny engine. They die quite quickly from leaking cylinder-head gaskets or thermal overheating and thus a new vehicle would have to be produced all the more quickly. Experience with downsized engines all over the world has taught us dearly. On the other hand, today’s sustainability obligations virtually prohibit having to produce a second engine for a car that was once produced with pollutants.


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