Hyundai Motor Group held the opening ceremony of the largest domestic “HMG Driving Experience Center”, which combines a driving experience facility and a driving test center with up to 8 courses.
The HMG Driving Experience Center was built within the Korea Technoring Proving Grounds (1.26 million square meters). It is the largest facility in Korea where various driving experiences and brand experiences are possible at the same time by adding a 2 story, 10,223m2 customer-only building to the driving test center.
Hyundai Motor Group plans to provide customers with a completely new and innovative driving experience through the HMG Driving Experience Center as well as using the main facilities of the Korea Technoring Proving Grounds so that customers can enjoy a more diverse and dynamic driving experience.
The HMG Driving Experience Center driving experience facility consists of a total of 8 courses.
The 8 driving experience courses include ▲braking course ▲dry road circuit in harsh conditions ▲wet road circuit ▲high speed circuit ▲gymkhana and complex slalom multipurpose driving course ▲drift . There are wet circle courses where you can experience drift ▲kick plate course ▲off-road courses such as ramps, gravel, sand, bumps, and waterways for SUVs.
1) Gymkhana: A program that makes a course on a flat road surface with rubber cones, etc., and drives while using driving skills such as acceleration, deceleration, and cornering.
2) Slalom: A driving technology in which rubber cones are uniformly placed on a flat road surface and then passed by a car in a zigzag manner.
3) Drift: A driving technology that causes the rear wheel to slide sideways (slide) by fully depressing the accelerator pedal when turning a corner with a rear-wheel drive vehicle
4) Kick plate: A course designed to respond to emergency situations by installing a kick plate (riser) on the road surface.
Hyundai Motor Group will also introduce Korea’s best driving experience program so that customers can feel and enjoy the performance of Hyundai, Kia, and Genesis vehicles more fully. ▲ Driving technology education, which is divided into stages from driving basics to advanced techniques, ▲ Limited driving experience (Taxi) riding with a professional driver, ▲ Experience with road surfaces and obstacles in various conditions, etc. made it possible
Hyundai Motor Group plans to realize customer value while dramatically delivering the superior product qualities of Hyundai, Kia, and Genesis models through systematic driving programs, and to lead the domestic automobile culture and expand the base through brand and new technology experiences and exhibitions. to be.
In addition, the HMG Driving Experience Center is a ▲ lounge where customers can take a break ▲ a lecture room combined with a starting point so that customers can get in a vehicle immediately after theory training ▲ a new car and concept car exhibition space ▲ a circuit where you can run a game in the form of a game It provides a higher level of customer experience through various convenience facilities, such as a simulator experience space, a food and beverage lounge operated by Haevichi, and a brand shop that displays Hyundai Motor, Kia, and Genesis brand collection products.
Key officials who attended the opening ceremony had time to experience various driving courses.
Hyundai Motor Group Chairman Chung Eui-sun said, “The HMG Driving Experience Center embodies the Hyundai Motor Group’s will to realize ‘the possibility of future mobility in the daily life of customers’. to provide a new and innovative driving experience. We will strive to realize a higher level of customer value and at the same time continue to contribute to the development of the region.”
Meanwhile, the HMG Driving Experience Center will start operating a program for customers from September 16 (Fri). It plans to be reborn as Korea’s representative driving experience center where about 15,000 people a year can experience it through a variety of programs from basics to high-performance cars, off-road, drift, and electric vehicles.