In a mysterious movement, Hyundai have changed the name of its large all-electric SUV from IONIQ 7 to IONIQ 9. According to our sources within the industry, the South Korean carmaker already approved the strategic name change. Today we are going to talk about the reasons that led Hyundai to take this decision.
Why IONIQ 9?
The Hyundai IONIQ brand has been at the forefront of the company’s electric vehicle innovation. Offering a range of models designed to cater to various consumer needs and preferences. However, the naming convention of these models has taken a significant turn. The decision to transition from the “7” to the “9” is more than just a numerical jump. It is a strategic move that aligns with the vehicle’s stature and Hyundai’s future aspirations.
The IONIQ 9 will be Hyundai’s largest electric SUV, a beacon of luxury, space, and cutting-edge technology. In this context, the number ‘9’ is more representative of its flagship status, distinguishing it as the pinnacle of Hyundai’s electric offerings. This change addresses a logical progression in Hyundai’s lineup. The number ‘7’ could potentially be reserved for a smaller vehicle, ensuring a clear and intuitive hierarchy within the brand.
This move to rename the IONIQ 9 is a testament to the company’s commitment to innovation and excellence. This model will set new benchmarks in terms of performance, comfort, and sustainability. With the IONIQ 9, set to debut at Busan Motor Show in June, Hyundai aims to offer the convenience of electric mobility with the luxury and spaciousness that one would expect from a large SUV.
Detail of IONIQ 9 prototype with IONIQ 7 lettering inside the camera mirror
The Impact on Hyundai’s Electric Vehicle Strategy
The name change will leave some space for another crucial models in Hyundai’s broader strategy to lead the electric vehicle market. Since the launch of the SEVEN concept, all the car industry started to called it as IONIQ 7 as well as Hyundai have done until the final stages of development, check the proof above of the SUV prototype with “IONIQ 7” lettering inside the camera mirrors. And because of that, we don’t decided to publish this information until we got the confirmation of the name change.
The strategic name change from IONIQ 7 to IONIQ 9 is a bold move by Hyundai, reflecting its commitment to innovation and leadership in the electric vehicle industry. As we eagerly await more details about the IONIQ 9, it’s clear that Hyundai is not just changing the name of its upcoming SUV; it’s setting the stage for a new era of electric mobility. Stay tuned as we continue to bring you the latest updates on the Hyundai IONIQ 9 and what it promises to bring to the electric vehicle market.
