Back in December, Genesis showcased in Dubai a glimpse of their personalization and performance projects and revealed the G80 Magma model that resembles in some way the X Gran Berlinetta Concept.
Yesterday at Genesis House in New York, the South Korean luxury brand also showcased the GV60 Magma and announced plans to release a high performance brand. The bad news? At the same time, they confirmed that the Magma version of the G80 will be exclusive to the Middle East.
The Magma program will add a new dimension to Genesis, marking the brand’s expansion into the realm of high-performance vehicles. Genesis ultimately aims to develop a high-performance Magma model for each production vehicle in the existing lineup, maximizing both aesthetics and performance. Revealed for the first time today, the GV60 Magma Concept will be among the Genesis Magma program models headed for production.
G80 Magma, former G80 Performance showcased at Dubai
Displayed alongside the GV60 Magma Concept today at Genesis House New York were the three other vehicles in the Magma program: GV80 Coupe Concept, G80 Magma Special and X Gran Berlinetta Concept.
Unveiled for the first time in April 2023, the GV80 Coupe Concept is Genesis’ first coupe SUV, and the first Genesis vehicle to have been presented in the Magma color. It was the vision for the production GV80 Coupe, launched last November.
A select number of partner companies with expertise in high-performance vehicles have come together to develop the G80 Magma Special, an enhanced version of the G80 with improved driving performance. Unfortunately, the G80 Magma Special will be exclusively available in the Middle East, according to Genesis
