Fueling the excitement of Kia’s partnership with the NBA, Kia proudly announces a new realm of self-expression through its Digital Features and Services platform, tailored specifically with NBA basketball fans in mind.
Kia will begin rolling out the over-the-air updates for Display Themes to EV9 beginning April 9, and ahead of the playoffs starting April 20, owners of the 2024 Kia EV9 can personalize the vehicle’s driver-facing 12.3-inch instrument cluster and the AVN (Audio, Video and Navigation) screen with the distinctive colors and logos representing each of the NBA’s 30 iconic teams. In the future, other Kia vehicles equipped with the ultramodern Connected Car Navigation Cockpit (ccNC) infotainment system with Digital Features and Services OTA capability[3] are expected to also be able to access the NBA themes.
Whether it’s the iconic blue and golden yellow for the Golden State Warriors, or red, black and white for the Chicago Bulls, diehard fans can proudly showcase their unwavering loyalty to their favorite NBA team with a customized instrument cluster and infotainment screens, along with unique welcome and goodbye videos for select EV9 trims.
“As avid basketball enthusiasts, we’re thrilled to introduce our latest available OTA update which combines the thrill of the NBA with the opportunity to personalize your Kia vehicle,” said Steven Center, COO and EVP, Kia America. “This is just the tip-off, as we’re committed to enhancing the ownership and driving experience with more exciting themes, collaborations, and digital features to be introduced in the future.”
As the first Kia to unlock the ability to remotely upgrade performance, entertainment, and more with OTA capability, the 2024 EV9 will initially offer the NBA display themes before they’re rolled out to other Kia models with the latest ccNC infotainment system. The NBA display themes will be available for purchase for $39.99 for each team via the Kia Connect Store’s Digital Features and Services, which is accessed through the Kia Access app or the Kia Owner Portal.
“Kia is pleased to introduce its new Display Themes which gives our customers the freedom to upgrade their vehicle after they have purchased it, combined with the fun of showing their support for their favorite NBA team,” said Pablo Martinez, Vice President and Head of Customer Experience Design Sub-division. “We now look forward to developing further themes, innovative brand collaborations and pioneering digital features to launch on Kia models in the future.”
