Our folks at Motor1 discovered that Hyundai filed a patent that could turn into Genesis Magma new steering wheel, an innovative assembly process for steering wheel-mounted shift lights. This patent outlines a method that could revolutionize how these lights are integrated into vehicle designs, potentially lowering production costs and increasing accessibility.
Key Features of the Patent
The patented design features a cutout at the top of the steering wheel for the lights and a groove inside the structure to accommodate the wiring. This streamlined approach means that the steering wheel can be manufactured with these components regardless of whether the vehicle will use them immediately. This flexibility allows Hyundai to lower production costs and simplify the integration of various plug-and-play trim pieces.
While shift lights are standard in high-end brands like Ferrari, McLaren, and BMW, they are less common in mainstream models. Hyundai’s new assembly process could change this by making the technology more affordable and accessible. If successfully implemented, this innovation could signify Hyundai’s commitment to performance and technology, enhancing its appeal in the competitive automotive market.
Potential Impact on Genesis’ Magma Performance Sub-Brand
Although it’s uncertain whether the patented steering wheel will enter production, Hyundai’s Magma performance sub-brand stands to benefit significantly. Incorporating such advanced technology could reinforce the brand’s dedication to performance, even in more affordable models. This move could position Hyundai as a serious contender in the performance vehicle segment, competing with established giants like BMW M and Mercedes-AMG.
Conclusion
Hyundai’s innovative approach to integrating shift lights into steering wheels marks a significant step forward in making advanced automotive technology more accessible. By simplifying the assembly process and reducing production costs, Hyundai could bring this high-performance feature to a broader range of vehicles, enhancing the driving experience for many consumers. As Hyundai continues to push the boundaries of automotive innovation, the industry and consumers alike can look forward to more exciting developments in the future.
