The Genesis Magma program with the GV60 Magma Concept will make its global dynamic debut today at the 2024 Goodwood Festival of Speed, marking the first time that a Magma model is shown in action since the high-performance program officially launched in March.
The dynamic debut, led by Genesis Brand Partner and racing legend Jacky Ickx on the Goodwood hillclimb, will come as the brand announced earlier today that the Genesis GV60 Magma is on track to enter production soon, becoming the first Magma model to do so. Sales are targeted to commence in Korea during the third quarter of next year, with Europe to follow in the fourth quarter.
“We are thrilled to present the global dynamic debut of the GV60 Magma Concept at the 2024 Goodwood Festival of Speed,” said Genesis Chief Creative Officer Luc Donckerwolke. “The festival’s storied legacy and enthusiastic audience provide an ideal platform to showcase the capabilities of our new Magma program and highlight our strong commitment to high performance. We invite all attendees to immerse themselves in the full Genesis experience and witness the dynamic energy and power of Genesis Magma.”
3 Dynamic Debuts
The GV60 Magma Concept is among several vehicles within the Magma program showcased at this year’s Goodwood, including the Genesis G80 EV Magma Concept, which will also make its global dynamic debut today on the Goodwood hillclimb.
The Genesis G70 Track Taxi Nordschleife — an enhanced G70 3.3T model designed specifically for passenger rides at the fabled Nürburgring track in Germany — will be seen in action for the first time in the UK.
Production for GV60 Magma Aimed at 2025 Q3
With Magma, Genesis ultimately aims to develop a high-end variant of each model within the existing lineup, maximizing both aesthetics and performance.
The GV60 Magma Concept elevates the design and performance of the existing Genesis GV60 — the brand’s first dedicated EV model — with improved battery and motor technology, along with meticulous attention to detail in terms of chassis, aerodynamics and thermodynamics. To enhance stability during sporty driving, the car has been widened and lowered, giving it a more dynamic stance and allowing for a lower center of gravity.
The GV60 Magma, set to hit sales in Korea next year as an EV model, will closely resemble the concept model, with necessary modifications made to comply with regional regulations.
