Kia is gearing up to enter the pickup truck segment with its first-ever model, the Kia Tasman. This classic body-on-frame dual cab pickup was spied testing in the south of Spain by our colleagues at SH Proshots and made us think if it will be available in the European market.
Prototype Testing and Market Implications
Our colleagues recently spotted a prototype of the upcoming pickup undergoing rigorous cold-weather testing in Sweden, alongside the formidable Ford Ranger Raptor. Following this, the Tasman has moved to hot-weather testing in Spain, a clear indicator that Kia is fine-tuning its performance in diverse conditions. The extensive testing across Europe suggests that Kia might be preparing the Tasman for a European market launch, expanding its footprint beyond its initial expectations.
Competing with the Best
The Kia Tasman is not just eyeing the Ford Ranger; it’s also set to challenge the Toyota HiLux, a heavyweight in the pickup segment. Early observations reveal a boxy body design with impressive ground clearance, hinting at its robust off-road capabilities. The addition of built-in steps at the rear of the bed enhances its utility and ease of access.
Powertrain Options
The Tasman is expected to offer a range of powerful engines, starting with two diesel options: a 2.2-liter four-cylinder and a 3.0-liter V6. There’s also speculation about a V6 twin-turbo petrol engine, positioning the Tasman to compete directly with the Ranger Raptor. Given Kia and Hyundai’s growing emphasis on electric vehicles, an electric variant of the Tasman may also be on the horizon.
Production and Global Reach
Kia aims to manufacture the Tasman at an annual volume of 120,000 to 130,000 units, reflecting its confidence in the pickup’s potential. The Tasman will not only be sold in Kia’s domestic market but is also expected to be available in major overseas markets, including North America, Europe, and Australia.
Conclusion
The Kia Tasman marks a significant step for Kia as it ventures into the competitive pickup truck market. With robust design, versatile powertrains, and a strategic approach to global testing and production, the Tasman is poised to become a formidable contender against established players like the Ford Ranger and Toyota HiLux. As anticipation builds, the automotive world awaits the official debut of Kia’s pioneering pickup truck.
