According to The Korea Herald on the 17th, Genesis is already working on a new Magma Concept to be of the same size as the G90. Currently, Genesis is reportedly developing a dedicated chassis and frame for this new concept model.
The specifications of the Genesis G90 include a length of 5275-5465mm (regular and limousine models), a width of 1930mm, and a height of 1490mm, making it the largest among domestic mid-to-full-size sedans. It boasts a longer body than other large sedans like the Kia K9 (5140mm) and the Hyundai Grandeur (5035mm).
New Member of the Magma Program
Considering the high-performance philosophy of the Genesis Magma Concept Car, the challenge lies in delivering a dynamic performance vehicle within the existing large body frame.
‘Magma’ is the name given to cars developed under Genesis’ ‘Magma Program,’ which focuses on enhancing quality and driving performance to create high-performance vehicles. Although seven concept car models have been previously revealed, none have included a full-size sedan.
Mike Song, Vice President of Genesis, stated, “The purpose of the Magma Concept is not to hint at a model that will be released in six months but to convey a message about pushing boundaries two to three years ahead. We aim to maximize Genesis’ dynamism by tuning and adjusting existing technologies and applying them to new vehicle developments.”
Key Features and Expectations for the Genesis Magma Concept Car:
Genesis aims to incorporate cutting-edge design elements and advanced technologies, ensuring the Magma Concept Car stands out in the full-size sedan market. The Magma Concept Car will focus on delivering exceptional performance, in line with the high standards of the Magma Program. With its entry into the full-size sedan segment, Genesis is expected to enhance its brand reputation and attract a new segment of luxury car buyers. The Magma Concept Car will serve as a precursor to future models, showcasing Genesis’ commitment to innovation and performance excellence.
Conclusion
The Genesis Magma Concept Car represents a significant step for the brand, combining luxury, performance, and innovative design. As Genesis continues to push the boundaries of automotive excellence, the new Concept Car is poised to make a lasting impact on the full-size sedan market.
Stay tuned for more updates on the next concept as it progresses towards its official debut.
