J.D. Power has named the 2024 Hyundai Santa Fe as the most appealing vehicle in the midsize SUV segment in the 2024 U.S. Automotive Performance, Execution and Layout (APEAL) Study.
The Award
The newly launched Santa Fe received high marks for its exceptional consumer appeal and satisfaction in its segment. In addition, Hyundai’s lineup showed strong performance overall, with the Hyundai Kona securing second place in its respective segment and demonstrating significant improvements across various categories. As a brand, Hyundai climbed three ranks to achieve fourth place among mass-market automakers.
“We are honored to have Santa Fe recognized for standing out in this competitive segment,” said Olabisi Boyle, senior vice president, product planning and mobility strategy, Hyundai Motor North America. “This achievement highlights Santa Fe’s bold, rugged design, spacious interior, and smart tech that deeply resonate with the community. Its standout aesthetic and family-friendly features reflect our commitment to blending style, innovation, comfort, and safety.”
About J.D. Power
J.D. Power is a global leader in automotive data and analytics, and provides industry intelligence, consumer insights and advisory solutions to the automotive industry and selected non-automotive industries. J.D. Power leverages its extensive proprietary datasets and software capabilities combined with advanced analytics and artificial intelligence tools to help its clients optimize business performance.
J.D. Power was founded in 1968 and has offices in North America, Europe and Asia Pacific.
