In February 2025, Hyundai Motor’s luxury brand, Genesis, will introduce the facelifted version of its first dedicated electric car, the GV60. This update comes approximately three years after the model’s initial debut in August 2021, marking a significant milestone for the brand. As the electric vehicle (EV) market faces stagnation, all eyes are on whether the revamped GV60 can spearhead a sales resurgence, driven by its enhanced features and longer range.
Production and Quality Testing
Genesis is moving swiftly towards the mass production of the new GV60, which is currently codenamed JW PE. The first prototype model is set to be produced this month, followed by rigorous quality testing on both domestic and international roads. The testing phase is expected to wrap up by the end of this year, with the final mass-produced model confirmed by January 2025. Mass production is slated to begin in February 2025, ensuring the vehicle is ready for its official release.
The production target for the new GV60 is ambitious, with an annual goal of 20,000 units—double the sales volume of the previous year. Last year, Genesis sold 11,145 GV60s, including 3,198 units in the domestic market and 6,947 units in export markets. This increased target reflects the anticipated impact of the facelift on the vehicle’s marketability.
Upgraded Design and Features
The new GV60 promises significant upgrades, both inside and out. The exterior and interior designs have been refined to align with the latest trends in luxury and technology. One of the most anticipated improvements is the battery capacity upgrade. Following in the footsteps of the Hyundai IONIQ 5, the GV60 is expected to see its battery capacity increased from 77.4kWh to 84kWh. This enhancement could extend the vehicle’s range from around 450km to almost 500km, addressing one of the key considerations for EV consumers.
In addition to the battery upgrade, the infotainment system will also receive a significant overhaul. The GV60 will feature the new 27″ inch OLED Display, which has already been introduced in other Genesis models like the G80 and GV80. This system includes a 27-inch panoramic curved display, offering an intuitive user experience with a sleek, modern design. The use of an OLED panel ensures that the display is both thin and highly visible, enhancing the overall driving experience.
The High-Performance GV60 Magma
In an exciting development, Genesis has confirmed the release of a high-performance version of the GV60, known as the GV60 Magma. This version was first unveiled as a concept at the Goodwood Festival in the UK and is set to enter mass production. The GV60 Magma is engineered to deliver exceptional driving dynamics, focusing on performance aspects such as acceleration, deceleration, and cornering.
To achieve this, the GV60 Magma will feature specialized components, including wide-width tires, a dedicated chassis, and custom drive shafts. The goal is to set a new standard for output and vehicle dynamic control in the electric performance vehicle segment. The GV60 Magma is expected to make its official debut in Korea next year, with plans to expand its availability to international markets, including Europe.
Conclusion
The upcoming release of the Genesis GV60 facelift represents a pivotal moment for the brand in the electric vehicle market. With its upgraded battery, cutting-edge infotainment system, and the introduction of the high-performance GV60 Magma, Genesis is poised to capture the attention of luxury EV consumers. As the electric vehicle market continues to evolve, the new GV60 could play a crucial role in driving the next phase of growth for Genesis.
