Scheduled for release in 2026, the Genesis GV90 is expected to be equipped with Samsung SDI’s prismatic batteries—a first for Genesis electric vehicles. This strategic move signifies a new chapter in electric vehicle innovation and positions Genesis at the forefront of the evolving automotive landscape.
Genesis GV90 to Feature Samsung SDI Batteries
For the first time, Genesis will integrate Samsung SDI’s prismatic batteries into its electric vehicles, starting with the GV90. Historically, Genesis has utilized pouch batteries from SK On and LG Energy Solutions. The shift to Samsung SDI’s prismatic batteries not only diversifies Genesis’s battery suppliers but also enhances the vehicle’s performance, reliability, and safety features.
The Neolun Concept Car: Laying the Foundation
Earlier this year, Genesis unveiled the Neolun concept car, capturing significant attention in the industry. The Neorun serves as the foundational blueprint for the GV90, showcasing cutting-edge design elements and innovative technologies that will be carried over to the production model. The concept emphasizes sleek aesthetics combined with advanced functionality, setting high expectations for the GV90.
Built on the Advanced eM Platform
The GV90 will be the first vehicle produced on Hyundai Motor Group’s second-generation electric vehicle platform, known as eM. This platform represents a significant upgrade from the previous E-GMP platform, offering enhanced performance metrics, increased range, and improved efficiency. The eM platform is designed to support a wide array of vehicle types, underscoring Hyundai’s commitment to electric mobility and technological advancement.
Strategic Collaboration Amid Market Uncertainty
The integration of Samsung SDI batteries into the GV90 comes at a time when the electric vehicle market is experiencing what industry experts refer to as an “electric vehicle chasm”—a temporary slowdown in demand. By diversifying its battery suppliers and adopting advanced battery technology, Hyundai Motor aims to navigate market volatility more effectively and position itself for future growth.
Conclusion
The upcoming release of the Genesis GV90 marks a pivotal moment for both Genesis and the broader electric vehicle industry. With the integration of Samsung SDI’s prismatic batteries and the adoption of the new eM platform, the GV90 is set to redefine luxury electric SUVs. As the market navigates through periods of uncertainty, Genesis’s strategic initiatives position it as a leader in innovation and adaptability.
