On November 2, Kia Motors hosted the “Run Together with Kia” marathon at Gwanggyo Lake Park in Suwon, marking its 80 years with a unique event that brought employees, family members, and the community together in celebration.
A First-of-its-Kind Event to Embrace Kia’s Core Values
In a groundbreaking first for the company, Kia organized this marathon to align with its core values: “Together, Like Kia, Value.” This 8-kilometer course around Woncheon and Sindae Lakes was specially designed in the shape of the number “8” to symbolize the anniversary.
Embracing Unity and Team Spirit
The event saw participation from 2,842 Kia employees across all departments and their families, making it a large-scale celebration of teamwork and unity. To foster a spirit of camaraderie, the marathon included various categories, such as the “Colleague Run” for friends and colleagues and the “Family Run” for families. Rather than focusing on competitive timing, the event aimed to enhance intergenerational harmony and build connections among participants.
A Glimpse of Kia’s Legacy and Future
Adding a special touch to the celebration, Kia set up a 80 years Heritage Zone, themed “Journey from Past to Future.” This area showcased iconic vehicles, including the 1969 T-600 three-wheeled truck, the compact PBV concept model “PV1,” the third-generation electric vehicle “EV3,” and Kia’s first-ever pickup truck, the “Tasman.” Alongside this, participants enjoyed various interactive zones, including a food area, event activities, and a photo zone, offering a memorable experience for all.
Ensuring Safety and Support for All Participants
Kia took extensive safety measures to ensure a smooth experience for all. Pace setters were present to guide participants, with race patrols, emergency medical staff, and ambulances on standby for any necessary support.
Commitment to Continued Unity and Engagement
A Kia representative expressed appreciation, noting, “The turnout far exceeded our expectations, with over twice the anticipated participation. Kia plans to continue hosting events that bring all departments together, strengthening our commitment to unity and collaboration.”
This anniversary marathon not only commemorated Kia’s rich history but also exemplified the company’s dedication to community, innovation, and shared values.
Photo Gallery by WRD
