Genesis, a pioneer in luxury automotive design, has announced the opening of Genesis Design Studio California, a state-of-the-art design studio, in El Segundo, California. The studio, scheduled to launch in Q1 2025, was unveiled during an exclusive event in Los Angeles on November 19, 2024, marking a monumental step in the brand’s evolution as it prepares to celebrate its 10th anniversary next year.
A Commitment to Design Innovation
Renowned for redefining automotive design, Genesis continues its tradition of innovation with this new creative hub. Luc Donckerwolke, Chief Creative Officer of Genesis, highlighted the inspiration behind the project:
“Genesis is a leader in automotive design. We take pride in always innovating and looking for inspiration in our everyday lives. The climate, cultural arts, and automotive scene in Los Angeles offered us the possibility to create a dynamic and attractive work experience by integrating nature and light into the work and creative spaces.”
A Purpose-Built Creative Space
Genesis Design California is a 80,000-square-foot facility designed to foster creativity, focus, and collaboration. The space will house a team of 45 experts and embody the brand’s values through a blend of restrained yet warm aesthetics. Visitors will experience a meditative environment that contrasts with the bustling world outside.
Key features of Genesis Design California include:
- Modern Tea Platform: A nod to Genesis’ Korean heritage, creating a welcoming and serene lobby space.
- Colors, Materials, and Finishes Studio: A dedicated area for experimenting with textures and hues.
- Clay Modeling Workshop: A hands-on space for physical prototyping.
- Digital Design Lab: Equipped with cutting-edge technology for virtual design.
- Library: A tranquil spot for discussion, research, and reflection.
- Collaborative Workspaces: Flexible seating and breakout areas for teamwork and innovation.
- Acoustic Private Spaces: Enclosed areas made with soft felt for focus and calm.
- Outdoor Lounges: Inspired by traditional Korean gardens and the Southern California lifestyle.
- Upper-Level Patio: A versatile space for events, dining, and relaxation.
Designing for Creativity and Focus
The facility’s design encourages productivity and creativity beyond the traditional office setup. With spaces catering to both solitary work and collaborative experimentation, Genesis aims to redefine the workspace as a holistic environment.
A Milestone for Genesis
As Genesis celebrates its 10th anniversary, the opening of Genesis Design California underscores its dedication to excellence in design and innovation. The studio embodies the company’s vision of integrating cultural and environmental elements to inspire world-class automotive design.
Genesis Design California is set to open its doors in early 2025, solidifying the brand’s presence in the dynamic Los Angeles design and automotive scene.
