Genesis is redefining immersive art and design with its latest installation, “Inner Power”, set to open to the public on December 6, 2024, at the Genesis Studio Zurich in Switzerland. This unique, multi-sensory experience celebrates the inspiration behind Genesis Magma, the brand’s high-performance program.
A Meditative Journey Crafted by OMA Space
In collaboration with Seoul-based Korean art collective OMA Space, “Inner Power” is an art installation designed to awaken and amplify each guest’s inner energy. This 15-minute barefoot journey invites participants to traverse a spiral path of tactile and organic textures, including lava stones and pebbles, which gradually warm as they walk. The installation integrates lighting, video, and sound to create a harmonious multi-sensory experience aimed at renewing vitality.
Oma, artist and founder of OMA Space, expressed their excitement:
“As true believers in the transformative power of art, we are delighted to collaborate with Genesis and bring this Magma-inspired experience to Zurich. It reconnects people to their inner power and the pure energy of nature.”
GV60 Magma Concept on Display
On the ground floor of the Genesis Studio Zurich, visitors can marvel at the GV60 Magma Concept, Genesis’s first Magma model to enter production in 2025. This follows its Swiss debut at Auto Zurich last month, offering attendees a closer look at Genesis’s innovation in luxury performance vehicles.
A Global Celebration of Art, Design, and Innovation
Michael Cole, Managing Director at Genesis Motor Europe, shared his thoughts:
“We are passionate about creating unique and rewarding guest experiences both in and outside of the car. I hope guests will enjoy this immersive journey to discover the inspiration and spirit of Magma as well as our brand’s warm hospitality.”
The “Inner Power” installation is part of a global program that highlights Genesis’s commitment to luxury, performance, and design infused with Korean artistry. This program also features “STARSCAPE,” an immersive light installation launched at Genesis House New York last month. Each activation reaffirms Genesis’s dedication to pushing boundaries while maintaining a distinct cultural flair.
Visit the Genesis Studio Zurich
“Inner Power” will run until January 31, 2025, at the Genesis Studio Zurich. This experience offers not just a glimpse into the innovative spirit of Genesis but also a chance to rediscover personal vitality in a serene, artful environment.
