Hyundai and Kia have set new benchmarks for success, recording their highest-ever car sales in the United States in November. Both automakers are poised to continue this upward trajectory, driven by their competitive lineup of electric and hybrid vehicles in 2024.
November Sales Highlights
Hyundai and Kia collectively posted remarkable growth in the U.S. automotive market last month, showcasing the rising popularity of their electrified offerings:
- Hyundai Motor: Sold 76,008 units, marking an 8% increase compared to November 2022.
- Kia: Sold 71,107 units, a 20% jump from the same period last year.
This achievement underscores the brands’ dominance in the electrified vehicle market, with electric and hybrid cars playing pivotal roles in driving their success.
Electrification Trends and Model Performance
Hyundai and Kia’s growing focus on electric and hybrid vehicles has fueled significant sales increases:
Hyundai Electrified Vehicles: Sales surged by 70% year-over-year in November.
- Hybrids: A staggering 114% growth, led by standout models:
- Tucson HEV: 227% increase.
- Santa Fe HEV: 64% increase.
- All-Electric: IONIQ 5 sales soared by 110%, setting a new record for November.
- Retail sales climbed by 15%, with hybrids and EVs achieving growth rates of 104% and 77%, respectively.
Kia Electrified Models: Achieved a 45% sales increase compared to November 2022.
- Key contributors included:
- Carnival: 45% increase.
- EV6: 46% increase.
- Sportage: 28% increase.
- Telluride: 31% increase.
- SUVs represented 75% of Kia’s total sales, while EVs accounted for 16%.
Leadership Insights
Hyundai and Kia executives highlighted the role of innovative electrification strategies in their record-breaking performances:
- Randy Parker, CEO of Hyundai Motor U.S. Sales Corporation, stated, “Hyundai Motor has achieved excellent sales results thanks to the strong performance of electric vehicles and hybrid cars. We are looking forward to the worldwide debut of the Ioniq 9, produced in the United States, next year.”
- Eric Watson, Vice President of Kia U.S. Sales Corporation, added, “Kia has broken monthly sales records for two consecutive months and continues to show strong fourth-quarter performance. We will sustain this growth with market-leading models like the Telluride and the EV9 GT, set to debut next year at the LA Auto Show.”
Looking Ahead to 2025
Both Hyundai and Kia are committed to sustaining their momentum into the new year, with plans to expand their electric and hybrid vehicle portfolios. Flagship releases such as the Hyundai IONIQ 9 and Kia EV9 GT are expected to further strengthen their positions in the competitive EV market.
Conclusion
The record-breaking sales by Hyundai Motor and Kia in November reflect their successful strategies in electrification and their ability to meet the evolving demands of eco-conscious consumers. With innovative models and a robust lineup of electric and hybrid vehicles, these brands are well-positioned to achieve even greater milestones in 2024.
