Hyundai Motor India Limited (HMIL) has unveiled the much-anticipated Hyundai CRETA Electric, marking a new era in India’s electric vehicle (EV) market. Combining bold design, cutting-edge technology, and unparalleled safety, the CRETA Electric is set to lead the charge toward electric mobility.
Accompanied by the engaging TVC, “India is now Ready; Electric is now CRETA”, Hyundai emphasizes India’s readiness for EVs while answering the question, “Why Now?” The ad highlights the vehicle’s bold exterior, sophisticated interiors, and advanced features, underscoring its transformative impact.
A New Milestone in Electric Mobility
As HMIL’s first localized electric SUV, the Hyundai CRETA Electric represents a monumental achievement for the brand. Mr. Tarun Garg, Whole-Time Director and COO of HMIL, shared,
“The Hyundai CRETA Electric combines design, technology, and exceptional safety to inspire confidence in EVs among Indian customers. Continuing the strong legacy of the CRETA brand, this electric version redefines quality standards in the Indian EV segment.”
With over 1.1 million CRETA owners, the iconic SUV has established a deep bond with Indian consumers, and the introduction of its electric counterpart is set to build on this legacy.
Electrified Exteriors: Style Meets Technology
The Hyundai CRETA Electric’s design reflects Hyundai’s global Pixel design language, offering a striking and futuristic appearance.
- Pixelated Graphic Design: Features include a pixelated front grille with an integrated charging port, pixelated rear bumpers, and LED tail lamps.
- Active Air Flaps (AAF): Enhances cooling and aerodynamic efficiency, ensuring optimal performance.
- Aero Alloy Wheels: Equipped with R17 Aero Alloy Wheels and Low Rolling Resistance (LRR) tyres, boosting range efficiency while ensuring a sleek design.
Electrifying Performance
The Hyundai CRETA Electric offers exhilarating performance with two battery options:
- 51.4 kWh (Long Range): Delivers a range of 473 km on a single charge.
- 42 kWh: Offers a range of 390 km on a single charge.
With rapid acceleration from 0-100 km/h in just 7.9 seconds, the CRETA Electric caters to urban commuters, families, and adventure enthusiasts alike. Charging is equally impressive, with:
- DC Fast Charging: 10%-80% in 58 minutes.
- 11kW AC Home Charging: 10%-100% in 4 hours.
Tech-Led Innovations for the Future
The Hyundai CRETA Electric ensures a futuristic and convenient driving experience with advanced technology:
- Vehicle-to-Load (V2L): Transforms the SUV into a portable power source.
- i-Pedal Technology: Enables one-pedal driving for enhanced efficiency and convenience.
- Shift-by-Wire System: Offers intuitive gear control.
- Digital Key: Allows smartphone or smartwatch-enabled vehicle access.
Variants, Colors, and Style
The CRETA Electric is available in four variants: Executive, Smart, Premium, and Excellence. With eight monotone and two dual-tone color options, including three matte finishes, it caters to diverse tastes. The exclusive Ocean Blue Metallic with Black Roof option adds a sophisticated touch.
