Hyundai Motor Group announced the expansion of its research and development (R&D) footprint in Europe. With over 25,000 square meters of new facilities, thanks to a new building in the European Technical Center and the expansion of the Nürburgring test area. The upgraded facilities at the Nürburgring reflect the company’s dedication to electric high-performance vehicles.
Expanding Facilities at Nürburgring
A cornerstone of Hyundai’s R&D capabilities is its facility at Nürburgring. The Group has spent over a decade refining durability testing at this iconic location, establishing a dedicated test center in 2013. The latest expansion adds 834 square meters of state-of-the-art testing infrastructure.
New features include:
- Workshop Areas: Enhanced spaces for vehicle preparation and diagnostics.
- Specialized Laboratories: Equipped for detailed analysis and innovation.
- High-Voltage EV Charging Capabilities: Supporting the development of advanced electric vehicles (EVs).
These upgrades underscore Hyundai’s commitment to advancing automotive innovation across its brands, including Hyundai, Kia, and Genesis.
Launching the Square Campus
The Group’s commitment to innovation continues with the upcoming opening of the new Square Campus at the Hyundai Motor Europe Technical Center in March 2025. Located in the Rhine-Main region, this 25,000-square-meter facility is poised to set new benchmarks in the automotive industry.
Key features of the Square Campus include:
- Europe’s Largest Four-Wheel NVH Dynamometer: Designed to test noise, vibration, and harshness under various conditions.
- Advanced Chassis and Powertrain Dynos: Simulating and evaluating vehicle performance without the need for on-road testing.
- Focus on Future Technologies: Dedicated to enhancing EVs, advanced driver-assistance systems (ADAS), infotainment, and electrification technologies.
Supporting European Innovation
Hyundai Motor Group’s investment in Germany highlights its confidence in the region’s engineering expertise and innovative ecosystem. Tyrone Johnson, Managing Director of the Hyundai Motor Europe Technical Center, emphasized the importance of this expansion:
“This expansion of our facilities impressively demonstrates the progressive mindset that drives us at Hyundai Motor Group. We are constantly moving ahead, motivated by the challenge of pushing limits to achieve greater success. Germany remains at the heart of automotive excellence. Our investment in this powerful ecosystem reflects our confidence in the Rhine-Main region’s engineering expertise and innovative strength. More than that, it proves our commitment to the passionate engineers and partners who make it all happen. With our expanded facilities, we provide them with a hub for creative collaboration. They have the resources and advanced technologies they need to push boundaries and shape a more dynamic, connected future for the European automotive landscape.”
Commitment to Sustainability
The new Square Campus exemplifies Hyundai Motor Group’s dedication to sustainable innovation. The facility integrates eco-friendly materials, photovoltaic panels, and heat pump systems to minimize its environmental impact. Designed with collaboration and creativity in mind, it will feature:
- Hybrid Workspaces: Promoting flexibility and teamwork.
- A Rooftop Garden: Offering employees a refreshing environment.
- Smart Working Systems: Enhancing productivity and innovation.
These investments align with the Group’s broader goal of achieving zero-tailpipe emissions in Europe by 2035. By expanding its infrastructure, Hyundai Motor Group is accelerating advancements in EV technology and high-performance systems while prioritizing environmental responsibility.
Driving the Future of Mobility
Hyundai Motor Group’s expansion of its European R&D facilities is a testament to its commitment to shaping the future of mobility. Through state-of-the-art technologies and sustainable practices, the Group is poised to lead the automotive industry into a new era of innovation, connectivity, and eco-consciousness.
Source: Hyundai
