The Genesis G70, once heralded as a bold competitor to the BMW 3 Series and other compact luxury sedans, may soon be phased out. As Genesis shifts its focus toward high-margin flagship models, the G70’s place in the lineup is being reconsidered — a move that signals a strategic pivot for the premium Korean brand.
Why the G70 Is on the Chopping Block
Genesis Head of Product Planning, Marc Choi, recently addressed the future of the G70 in an interview with AutoExpress, saying:
“G70 is difficult because again it’s in that smaller end of the market and there’s not much profitability there. This is why we’re focusing on 80 and 90 models.”
This statement makes it clear: the G70 — in both its saloon and shooting brake forms — is not actively being considered for replacement. The brand’s leadership is instead concentrating efforts on larger, more luxurious vehicles, where the potential for profit and prestige is significantly higher.
A Shift in Strategy: Prestige Over Volume
The decision to potentially discontinue the G70 is part of a broader realignment for Genesis. Choi explained that Genesis is not chasing sales volume like some of its competitors. Instead, the focus is on building a high-end, flagship-driven lineup that elevates the brand’s image and improves margins.
“We’re not interested in smaller models, as we’re not chasing volume, but rather profitability and prestige,” Choi emphasized. “This is not about the risk of cannibalising sales from Hyundai and Kia, but maximising profitability and raising the brand’s profile.”
Flagship Models Take Center Stage
This new direction was evident at the 2025 Seoul Mobility Show, where Genesis unveiled bold concept versions of the G90 — including a two-door coupe and a convertible variant. The company made it clear that these are not just design exercises.
“Genesis doesn’t do pure concept cars without an intention of putting it into production,” said Choi. “It’s our job now to put the business case together.”
Such statements further affirm the brand’s commitment to upscale offerings — a direction that leaves little room for compact sedans like the G70.
What This Means for G70 Owners and Fans
While the Genesis G70 has built a loyal following with its sporty driving dynamics, premium interior, and competitive pricing, the industry’s shift toward larger luxury vehicles and electric platforms means compact sedans are facing increasing pressure.
If you’re a fan or current owner of the G70, the model’s potential discontinuation could also enhance its appeal as a future classic — a rare example of Genesis’s early foray into the entry-level luxury segment.
