In just five years, a delivery driver from Olathe, Kansas drove her 2013 Elantra one million miles with the original powertrain. Farrah Haines is a proud Hyundai owner who drives about 200,000 miles a year delivering auto parts and products, far outpacing the 14,000 miles of the average American driver. (more…)
Kia Motors has announced its newest sensory branding initiative aimed at enhancing customer interaction with the brand – a sonic signature titled ‘The Rise of Surprise’. This tune is the auto industry’s first ever fully integrated brand signature sound applied to vehicles as well as numerous customer touch-points with the Kia brand.