Hyundai Motor Company officially launched the All-New Genesis in South Korea on November 26th. The prices set between 46.6 of standard to 69.6 million won of the fully equipped version (US$43,941 – 65,629).
Equipped with advanced smart cruise control, the new model is offered with a choice of rear-wheel-drive (2WD) or new HTRAC All-Wheel-Drive (AWD) systems. It is hard to find similarities between the new Genesis and the original released in 2008. Through a premium hexagonal grille, a dynamic character line running along the flanks of the car, and a sporty rear end design, the new version is specifically engineered to realize the image of a sophisticated and dynamic premium sedan.
Starting in 2009, Hyundai spent 500 billion won (US$472 million) for 4 years in the development of the new model. Hyundai Motor Group Chairman Chung Mong-koo said, “The All-New Genesis was made by integrating all of our technologies, and the new model went through strict performance tests and quality control.” He added, “Our new car will be able to compete directly with premium European rivals.”
Hyundai Motors is scheduled to launch the new Genesis in the US and Europe in the first half of next year. The Korean auto maker aims to sell 32,000 units at home and another 30,000 units abroad in 2014.