2015 Hyundai Genesis Sedan To Keep Price Under $40,000

by Jan 15, 2014All News, Detroit 2014, Hyundai3 comments

Hyundai will maintain its sub-$40,000 sticker price for its second-generation Genesis premium sedan when it goes on sale this spring, the company said today. The 2015 Genesis, revealed at the Detroit Auto Show yesterday, rides on a new rear-wheel-drive platform that now includes optional all-wheel drive, the first for a Hyundai sedan.

[ads id=”0″ style=”float:left;padding:5px;”] The Genesis gets power from either a 3.8-liter V6 GDi engine generating an estimated 311 hp and 293 ft.-lbs. of torque, or an optional 5.0-liter V8 producing up to 420 hp. The company didn’t release pricing details, but said the entry-level 2015 Genesis would start at less than $40,000. 

Hyundai dipped its toe into the luxury market when it debuted the Genesis five year ago, and the newcomer has been well-received. The Genesis became the first Korean car to win North American Car of the Year in 2009 and, sales increased every year after its introduction, before slipping 5 percent to 32,330 in 2013. 

Hyundai says the second-generation Genesis’ improved ride and handling, a more refined interior and a major injection of technology will help it compete more closely with German rivals such as the BMW 5 series and Mercedes-Benz E class. 

“Market expectations for the new Genesis are understandably high, and we’re confident the Genesis’ combination of superb dynamics, bold design, class-leading safety and driver-focused technologies will exceed those expectations by a large margin,” Mike O’Brien, vice president of product planning for Hyundai Motor America, said in a statement.

Source: [AutoNews]

Written by Jose Antonio Lopez

Passionated about Korean cars from Hyundai, Kia & Genesis. Photographer. I love being in nature, hiking. Tech lover.

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