Kia Motors America Posts Record January Sales

by Feb 4, 2014All News, Kia0 comments

Kia Motors America (KMA) today reported record January sales of 37,011 vehicles, led by the U.S.-built Optima midsize sedan and the totally transformed Soul, with 9,979 and 8,092 units sold, respectively.

After delivering seven all-new or significantly redesigned vehicles in 2013, the brand’s aggressive new product cadence continues this year as part of a long-term strategy to concentrate on quality, strengthen the brand and elevate the ownership experience.

The scheduled arrival of the all-new K900 rear-wheel-drive flagship sedan this Spring symbolizes how far Kia has come over the last two decades and will usher in a new era for the brand. Kia’s first-ever electric vehicle – the Soul EV – and all-new Sedona minivan will also go on-sale this year.

The multi-platform marketing campaign for the K900 continued during Sunday’s Big Game with a 60-second spot titled “The Truth,” showcasing the luxury sedan as something modern and different for the growing number of people who don’t want to be confined by the traditional definitions of luxury. A phased rollout of additional elements, including broadcast, cinema, digital, print, experiential, social media and CRM components, will follow.

  MONTH OF JANUARY YEAR-TO-DATE
Model 2014 2013 2014 2013
Rio 3,162 2,470 3,162 2,470
Forte 4,724 4,408 4,724 4,408
Optima 9,979 11,252 9,979 11,252
Cadenza 927 927
Sportage 2,587 2,422 2,587 2,422
Sorento 7,098 8,005 7,098 8,005
Sedona 442 363 442 363
Soul 8,092 7,382 8,092 7,382
Total 37,011 36,302 37,011 36,302

Written by Jose Antonio López

Passionated about Korean cars from Hyundai, Kia & Genesis. Photographer. I love being in nature, hiking. Tech lover.

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