Kia Motors America (KMA) today reported record January sales of 37,011 vehicles, led by the U.S.-built Optima midsize sedan and the totally transformed Soul, with 9,979 and 8,092 units sold, respectively.
The scheduled arrival of the all-new K900 rear-wheel-drive flagship sedan this Spring symbolizes how far Kia has come over the last two decades and will usher in a new era for the brand. Kia’s first-ever electric vehicle – the Soul EV – and all-new Sedona minivan will also go on-sale this year.
The multi-platform marketing campaign for the K900 continued during Sunday’s Big Game with a 60-second spot titled “The Truth,” showcasing the luxury sedan as something modern and different for the growing number of people who don’t want to be confined by the traditional definitions of luxury. A phased rollout of additional elements, including broadcast, cinema, digital, print, experiential, social media and CRM components, will follow.
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