Although the price has not been disclosed as of yet, it is estimated the retail price would be set between the early and mid-40 million won level. At this price range, competing models would be Volkswagen Passat and CC, Ford Taurus, Audi A4, and BMW 320d.
Once the Aslan joins the fray, it will be a quite crowded market segment. Other potential customers who consider models like Kia K7 or K9, and Renault Samsung SM7 may also think about visiting the Hyundai dealership for an Aslan. Looking at the interior picture, the car looks pretty similar than a Genesis.