Hyundai Motor America announced September sales of 56,010 units, up two percent versus the same period in 2013.
“Following a red-hot August, sales cooled a bit in September as we held the line on our incentive spending in a very aggressive market,” said Bob Pradzinski, vice president of national sales, Hyundai Motor America. “Still, there were a number of bright spots in the Hyundai lineup.”
Santa Fe (up 35 percent) and Tucson (up 26), led the way. Veloster was up 22 percent, and the all-new Sonata was up more than seven percent.
|
CARLINE |
SEPT/2014 |
SEPT/ 2013 |
CY 2014 |
CY 2013 |
|
ACCENT |
3,662 |
4,999 |
46,405 |
45,112 |
|
SONATA |
14,918 |
13,872 |
164,934 |
152,702 |
|
ELANTRA |
18,848 |
19,691 |
176,403 |
194,593 |
|
SANTA FE |
8,945 | 6,639 | 78,907 | 62,744 |
|
AZERA |
762 | 1,487 | 5,976 | 9,105 |
|
TUCSON |
3,589 | 2,849 | 36,958 | 32,891 |
|
VERACRUZ |
0 | 0 | 1 | 175 |
|
VELOSTER |
2,777 | 2,268 | 22,965 | 23,273 |
|
GENESIS |
2,248 | 2,926 | 22,313 | 25,117 |
|
EQUUS |
261 |
371 |
2,596 |
2,506 |
|
TOTAL |
56,010 |
55,102 |
557,458 |
548,218 |
A two percent increase in U.S. September auto sales when industry leaders like Honda and Nissan are reporting increases above 10 percent shows how far Hyundai is lagging behind their Asian competitors. Only Toyota, who reported a 2 percent rise in September, same as Hyundai, matched Hyundai’s anemic numbers. Toyota can afford an off month but Hyundai has been lagging behind in sales here in the U.S. for most of 2014.