2014 SEMA SHOW: Toca Marketing Built a V8 Twin-Turbo 600hp Genesis

by Nov 4, 2014All News, Hyundai, SEMA 20140 comments

Toca Marketing Group, the Chicago-based design and customization company that strives to push the limits of aftermarket fabrication, has revealed its 2015 Genesis for the 2014 SEMA show. In creating its latest Toca Signature Edition vehicle, the company has raised the Genesis’ performance and luxury benchmarks, creating a vehicle that breaks down barriers of innovation in the pursuit of perfection.

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With an emphasis on fine detail, Toca worked to design and build a car that goes head-to-head with the German super sedans that are considered the auto industry’s performance benchmark. Dubbed “Steel Phoenix,” the car uses Hyundai’s “Tau” 5.0-liter V8 as the powertrain’s foundation.

Toca engineered a one-of-a-kind Garrett twin turbo setup for the vehicle, complete with a full ARK Performance catback exhaust system, boosting the power output to 600 horsepower. By adding an AirRex digital air suspension system, the car sits lower to the ground on ultra-high performance Toyo rubber, wrapped around custom 21-inch COR 3-piece wheels.

Complementing the car’s twin-turbocharged performance, Toca added a custom 8-piston front and 6-piston rear brake set up from Neo Motorsport. “The name ‘Steel Phoenix’ came to me as soon as I saw the redesigned Genesis,” said John Toca, founder and owner of Toca Marketing Group.

“The main focus of this build was to zone in on the luxury aspect, while improving performance in parallel. Although I wasn’t overly concerned about pushing crazy horsepower numbers, the custom-fabricated twin turbo setup adds 180 horsepower over the stock motor. Whether you’re driving the car, sitting in the executively-appointed passenger and rear seats, or admiring the car from the outside, this Genesis is guaranteed to put a smile on your face.”

The interior has been given the executive treatment with custom black leather seats complete with contrasting white stitching, carbon-fiber trim panels and a Rockford Fosgate sound system. The vehicle has been refinished with a custom blend of BASF R-M products, giving the paintwork a steel, metallic appearance. Rounding off the exterior appearance, Toca fabricated a unique, all-metal wide body design with matte and gloss black accents.

Follow #HyundaiSEMA to keep up to speed on Hyundai’s 2014 SEMA activities.


  • Custom Fabricated Twin Turbo Setup
    • 2 Garrett GTX3067R Ball Bearing Turbochargers
    • 2 TiAL GT30 Stainless Turbine Housings
    • 2 TiAL MV-SA External Wastegates
    • 2 TiAL QRJ Boost Control Valves
    • DT Performance Custom Manifold Design
    • Polished Inside/Out Stainless Steel Tubing
    • Earl’s Performance Plumbing Custom Oil Cooler System
  • ARK Performance Dual Exhaust System
  • Optima Batteries Red Top Battery (Main Battery)
  • Optima Batteries Yellow Top Battery (Suspension)
  • Earl’s Performance Plumbing Hoses, Hose Ends and Fittings


  • AirRex Digital Air Suspension System
    • Custom 2-Tank / 2-Viair Compressor Setup
    • Custom Painted BASF R-M Red Candy 2
  • NEO Motorsport Forged Line Brake Kit
    • Front: 8-Piston Forged Caliper
      • 380x32mm C-Cut Two-Piece Fixed Rotor
    • Rear: 6-Piston Forged Caliper
      • 356x28mm C-Cut Two-Piece Fixed Rotor
    • Custom Painted Matte Black / Candy Red Calipers
  • 21-inch COR Wheels Custom 3-Piece Wazara Wheels
    • Front: 21×9.5 (custom offset)
    • Rear: 21×11 (custom offset)
    • Custom Brushed Aluminum Gloss Black Finish Lip
    • Custom Matte Black Centers
  • Project Kics R40 Iconix Lug Nuts
  • Toyo Proxes T1R Tires
    • Front: 255/30/21
    • Rear: 295/25/21


  • Custom Carbon Fiber Trim Panels
  • Custom Brushed Aluminum Interior Trim
    • BASF R-M Brushed Candy Red
  • Custom Alea Leather Stitched Seats
    • Dark Graphite Nappa Leather with Alveare Convesso stitching design
  • Custom Alea Leather Stitched Door Panels
    • Dark Graphite Nappa Leather with Alveare Convesso stitching design
  • Custom Alea Leather Stitched Center Console
    • Dark Graphite Nappa Leather stitched with white Serafil 2000 thread
  • Custom Alea Leather Stitched Headliner
    • Charcoal Ultrasuede with Prestige 50 Diamonds stitching
  • Custom Alea Leather Charcoal Ultrasuede Wrapped Interior Pillars
  • Custom Painted Headliner Parts
  • Custom Embossed Toca Signature Edition Logo in headrests
  • Prosport Gauges EVO Series Digital Gauges
    • EVO Wideband Air Fuel Ratio Gauge
    • EVO Electrical Boost Gauge
    • EVO Electrical Volt Gauge
  • Rockford Fosgate Audio Upgrade
    • 500 Watt Class-BR Mono Amplifier
    • 400 Watt Class-AD 4-Channel Amplifier
    • 6.5-inch Power Series Component System
    • 6.5-inch 2-Way Full-Range Speaker
    • 10-inch Power T0 2-Ohm DVC Subwoofer
    • Custom Sub Enclosure
    • Custom Trunk Displaying Audio, Batteries and Air Suspension Hardware
    • Dynamat and Dynaliner Placed on Door Panels
    • Dynamat and Dynaliner Placed on Speaker Backs
    • Dynamat and Dynaliner Placed in Custom Trunk Setup


  • Custom All-Metal Wide Body Kit
    • Wide Body Front Fenders w/Air Vent
    • Wide Body Rear Quarter Panel
    • Side Skirts
    • Molded Front Bumper
    • Molded Rear Bumper
    • ARK Performance Rear Carbon Fiber Diffuser
    • BASF R-M Paint Custom Grigio Silverstone Blend
    • BASF R-M Paint Gloss Black Accents
    • BASF R-M Paint Matte Black Accents
    • BASF R-M Paint Red Candy 2 Accents

Live photos courtesy of AutoSpies

Written by Jose Antonio Lopez

Passionated about Korean cars from Hyundai, Kia & Genesis. Photographer. I love being in nature, hiking. Tech lover.

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