Two weeks ago Kia revealed the 2nd generation 2016 Kia Optima (also called as K5 in South Korea). After a lot of comments and several reviews of how Kia reinterpreted one of its more succesful cars, a post about which one you prefer and some vides, today we want to share with you the thoughts of Kia’s chief designer & president, Peter Schreyer.
[ads id=”0″ style=”float:left;padding:9px;”]Watch Chief Design Officer, Peter Schreyer, shares some thoughts and insights on his philosophy as well as the evolution of the all-new Optima.
On the video, you can see how Peter Schreyer told that the all-new Kia Optima is more an evolution than a revolution and its design was simply intended to stand out on the road.
Later, Schreyer said the Kia company from 5 or 10 years ago, gone. And this is a very important subject matter because indeed, 10 years ago Kia was something completely different, with a range of cars far from today in terms of design, quality, etc…
Now its time to think about it what can we expect on the near future, will Kia turn into a more important brand between 10 years? Could Hyundai & Kia climb more positions into the major automakers? We sure will be here to tell you.