Kia unveiled a new logo and announced its new strategy at the ‘2021 Shanghai International Automobile Industry Exhibition’, which opened at the National Exhibition and Convention Center in Shanghai, China on the 19th (local time). They also introduced two new vehicles, the All-New EV6 and refreshed Sportage Ace.
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At this motor show, Kia introduced Kia’s young image and high technology by participating in the theme of’A new Kia that inspires the lifestyle of young people’ based on the newly changed logo. Ryu Chang-seung, general manager of Dongfeng Yueda Kia, said, “This year, Kia will break down all boundaries and be reborn.”
On this day, Kia introduced a new logo with a vision of the future and revealed its customer-oriented strategy to be deployed in China. The new logo of Kia eliminates the boundaries of the existing logo and expresses confidence in the future through a left-right/top-bottom symmetrical design.
In addition, it reflects the promise to constantly change according to the needs of customers by connecting all letters in one line, and expresses the will to achieve brand growth for customers and with customers through a design that rises to the right.
Dongfeng Yue Da Kia’s logo also reflects the meaning of delivering satisfaction beyond expectations by putting the meaning of breaking down boundaries and being reborn.
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In line with this, Kia plans to provide a new brand experience by opening a new concept flagship dealership and city store, enhancing the brand value through sales focusing on premium vehicles and eco-friendly vehicles, and spurring the transition to an electrified brand. .
Kia unveiled the first dedicated electric vehicle’EV6′ in China, which presents the blueprint for next-generation mobility. The EV6 is a model that symbolizes the electrification of the new Kia, and has innovative and practical marketability by applying the E-GMP (Electric-Global Modular Platform), a dedicated electric vehicle platform.
Reflecting the new design philosophy’Operit United’, the original interior and exterior design of electric vehicles was completed, and it is possible to drive more than 100km (WLTP standard) by charging in just 4 minutes and 30 seconds. h It boasts excellent performance with 3.5 seconds to accelerate.
The driving distance for a single charge is more than 510km (※ Long range model, 2WD, 19” wheel, based on our laboratory’s estimate measured by the European certification WLTP standard method), 800V charging fast charging system and V2L (Vehicle To Load) It provides a differentiated electric vehicle experience by applying functions, etc.
In addition, it has improved driving convenience and safety by mounting a large number of specifications that enhance driving immersion, such as a panoramic curved display, Meridian premium sound, and a paper (Jong-e) theme cluster, and a state-of-the-art driving assistance system.
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Kia plans to launch electric vehicles every year starting next year, starting with EV6, and plans to lead the electrification of the Chinese automobile market by establishing a total of eight electrification lineups by 2030.
On the other hand, Kia also introduced a facelift (partial change) model of the Chinese strategic semi-mid-sized SUV ‘Sportage Ace’, which is scheduled to be released in the first half of this year.
The newly changed Sportage Ace Facelift features a strong, dynamic and luxurious exterior and an interior design that provides a young, high-tech image with a spacious sense of space.
New safety systems and tech were added. ▲Highway Driving Assistance (HDA) ▲Navigation-based Smart Cruise Control (NSCC) ▲Surround View Monitor (SVM) ▲Next-generation AVNT platform with 10.25 inch high-resolution monitor and new UI ▲Wireless charging, etc.
The Sportage Ace Facelift is available with two powertrains. The 1.5 gasoline turbo model is equipped with a new CVVD (continuous variable valve duration) with a maximum output of 200 horsepower (ps), and a maximum torque of 25.8kgfm. The other is a 2.0 N/A that has a power performance of 161 horsepower (ps) and a maximum torque of 19.7 kgfm.
