According to the industry on the 21st of April, Hyundai Motor Company has stopped producing Kona EV for domestic market (South Korea) so currently there are only units available throught dealer inventory. The official reason for the discontinue is related to the new battery supply plan following the launch of exclusive electric vehicles such as IONIQ 5.
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An official from Hyundai Motor said, “Because we prioritized supplying batteries for exclusive electric vehicles such as Ionic 5, we decided to stop domestic production of Kona EV.” “Kona EV is considering redesigning and putting it in 2023.”
However, as it is still popular in Europe and India, Hyundai have decided to maintain overseas sales. The European model is produced at Hyundai’s plant in Czech Republic, which is a local production plant in Europe, and in India, at the plant in Chennai, a local production plant in India.
Kona EV, launched in May 2018, sold 33,830 units in Korea and 101,574 units overseas until last month. Meanwhile, on the 19th, Hyundai Motor Company released the first exclusive electric car IONIQ 5. The IONIQ 5 is the first electric vehicle to which the Hyundai Motor Group’s Electric-Global Modular Platform (E-GMP), but the real reason could be the loss of confidence in the model after several fire incidents in South Korea, even after applying recall plan.
One of the multiple Kona EV fires in South Korea
However, when the fire incident broke out in 2019, it faced a major crisis. Eventually, the rebound could not be achieved due to the continued fire. Last year, Kona EV sales were only 8066 units, down 35% from the previous year. Sales in the first quarter of this year also stood at 984 units.
Looking at the situation, the Kona EV has lost its place against IONIQ 5. The IONIQ 5 continues to be a hit, with about 90% of its annual sales target of 26,500 units being sold only on the first day of the pre-contract in Korea. (With a total of 42,000 units pre-ordered).
Despite this, Hyundai plans to continue overseas sales of Kona EV. It is explained that it took into account the remaining demand for Kona EVs in overseas markets. A Hyundai Motor Company official said, “Recently, we decided to stop domestic production.” “Overseas sales will continue.” He added.
Source: Auto Daum
